Director of Patient Engagement Marketing
2 days ago
We are seeking a seasoned marketing professional to lead our patient engagement digital strategy, planning, and development. As the Director of Patient Engagement Marketing, you will be responsible for creating patient-centered solutions that enhance the patient experience and drive business results.
Key Responsibilities- Develop and execute patient engagement digital strategies, including targeting, messaging, creative, and channels, to support patients starting and staying on prescribed treatments.
- Partner with IT and Patient Services to select and integrate patient engagement tools into our technology stack.
- Utilize data-driven insights and patient feedback to refine digital engagement strategies, optimize performance, and enhance the patient experience.
- Own patient-facing brand development, reflecting the highly personalized support made available to patients and caregivers.
- Oversee agency management, including maintaining relationships, monitoring performance, and driving continuous optimization of agency deliverables.
- Collaborate cross-functionally with internal teams to create a seamless patient experience across all touchpoints.
- Develop and execute media plans and creative assets to create patient awareness of the patient services program, when appropriate.
- Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders.
- Lead development of the digital patient engagement annual strategic, tactical, and operational plans, and budget.
- 10+ years of experience in marketing within the biotechnology or pharmaceutical industry.
- 6+ years of digital marketing experience with a strong understanding of digital marketing principles, best practices, and emerging trends.
- 6+ years of people leader experience, with the ability to effectively manage and influence a team.
- Bachelor's Degree required, advanced Degree in business or marketing preferred.
- Proven track record of developing, shaping, and optimizing the patient experience.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders.
- A competitive salary range of $212,000 - $234,000, with the final compensation commensurate with factors such as relevant experience, skillset, internal equity, and market factors.
- A comprehensive benefits package, including medical, dental, vision, and LTD coverage, as well as four weeks of time off.
- A commitment to learning and development, with opportunities for job-specific training, education reimbursement, and professional growth.
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Director of Patient Engagement Marketing
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San Diego, California, United States BioSpace, Inc. Full timeJob Title: Director, Patient Engagement MarketingAt BioSpace, Inc., we are seeking a highly skilled and experienced Director, Patient Engagement Marketing to lead our digital strategy for patients starting and staying on prescribed treatments. This role is accountable for developing and executing patient-centered solutions that enhance patient satisfaction...
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San Diego, California, United States BioSpace, Inc. Full timeJob Title:Director, Patient Engagement MarketingJob Summary:We are seeking a seasoned marketing professional to lead our patient engagement marketing efforts. The successful candidate will be responsible for developing and executing a comprehensive digital strategy to engage patients and improve their experience.Key Responsibilities:Lead the development of...
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