Consumer Marketing Strategy Director

7 hours ago

Asbury Park, New Jersey, United States Gannett Full time
{"Job Title": "Consumer Marketing Strategy Director", "Job Description": "Job Summary

We are seeking a highly skilled Consumer Marketing Strategy Director to lead our consumer marketing efforts and drive subscriber acquisition, increase engagement, and mitigate churn for our publications. The ideal candidate will have a proven track record of evaluating, identifying, and executing strategic opportunities, collaborating with cross-functional teams, and delivering results and implementing change.

Key Responsibilities
  • Develop and execute strategic marketing plans to drive subscription volume and revenue.
  • Launch marketing programs to support newsroom initiatives that drive subscription growth, including newsletters, lead gen, social media followings, and native app downloads.
  • Work with news teams to incorporate high-performing and trending content into marketing plans.
  • Plan, manage, and monitor paid social media ads to drive subscription sales or improve engagement of existing subscribers.
  • Ensure website and ads are functioning as expected for both print and digital subscriptions.
  • Communicate results with key stakeholders.
  • Respond to changing trends internally and externally.
  • Understand competitive landscape in the market and factors impacting growth.
  • Collaborate with Audience Development and Content Strategy teams to stay abreast of social media and search trends and best practices.
  • Lead and be present at local events to drive top-of-funnel leads and brand awareness.
  • Work with Enterprise Team to Optimize Results.
Requirements
  • Bachelor's Degree.
  • 5+ years sales and marketing experience.
  • 2+ years subscription sales experience.
  • Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities.
  • Demonstrated experience collaborating with cross-functional teams.
  • History of delivering results and implementing change.
  • Specialized Knowledge Required: Strategic marketing planner, ability to derive actionable insights from metrics and marketing data, knowledge and understanding of technology, paid media, search, new trends, and the latest in social media features.
About Gannett

Gannett is a proud equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.

", "lang_code": "en-US"}

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