Sr. Manager, HE Consumer Marketing Creative

1 month ago

Ridgefield Park, New Jersey, United States JND Full time
  • Job Title: Sr. Manager, HE Consumer Marketing Creative
  • Job Type: Regular Full-Time, Hourly
  • Bachelor's Degree required and 11+ years (8+ years in marketing; 3+ years in digital marketing, advertising, or related field)
  • Location: 85 Challenger Rd - Hybrid - Mon-Thu in office, Fri WFH

Location

  • Ridgefield Park, NJ, USA

Benefits

  • Medical Insurance (Health, Dental & Vision)
  • 401(k) with Company Match
  • Paid Time Off
  • H1B/Green Card Sponsorship for qualified employee
  • Hands-on experience at global industry leader Samsung
  • Opportunities for career advancement

Top Skills

  • Creative development, project management, ability to work on multiple high priority projects at the same time.

Summary:

The individual in this position will work closely with other key members of Home Entertainment Integrated Marketing and Product Management to bring the projects to life. Strong tactical project management skills, creative development expertise, agency management skills and cross functional communication are required.
The responsibilities of this role involve working with our agency to deploy creative for the category, ensuring best-in-class execution, consistent messaging fit for each channel, and ensure that brand guidelines are followed. Day-to-day responsibilities include adapting master creative assets (either developed by HQ or by the local team) for use across paid/owned marketing channels and creating toolkits for use by other marketing teams (e.g.: digital, social, retail, comms marketing) to maximize marketing consistency and cross-channel synergy.


Job Responsibilities:

  • Coordinate projects, making detailed plans to accomplish goals and directing the integration of technical activities:

o Communications & Product Launches:
o Execute and deploy the overarching HE brand messaging, product messaging, and feature messaging hierarchy (strategy and copy) in conjunction with key stakeholders across the Integrated Marketing and Product.

Management teams

  • Localize global assets from HQ for the US market
  • Develop, version, and deploy marketing materials for use in paid and owned channels
  • Build clear communications/marketing toolkits and other materials to help internal and external stakeholders adhere to our marketing strategy and guidelines
  • Provide HE brand governance to ensure that stakeholder creative adheres to our marketing and messaging strategy
  • Present and explain proposals, reports and findings to clients.

Strategy and Briefs:

  • Work with the CSMI team to generate insights on improving marketing communications, channel deployment, and execution
  • Build a clear and coherent execution/deployment strategy for each project
  • Develop insight-based and thorough creative briefs for agency partners
  • Coordinate projects, making detailed plans to accomplish goals and directing the integration of technical activities:

KNOWLEDGE, EDUCATION AND/OR EXPERIENCE

  • BA/BS in marketing, business, data science or a related field; Master's degree a plus
  • 6+ years of related experience in one or more of the functional areas: business analytics, eCommerce or Web analytics roles
  • Deep experience in marketing content + pairing with ecommerce & merchandising programs; Consumer electronics industry a plus
  • Deep experience in Tableau, Adobe Analytics, Omniture, Tealium products (or similar)
  • Experience in Adobe Experience Manager and Adobe Test & Target (or similar)
  • Comfortable in executing / monitoring multiple initiatives & projects simultaneously
  • Proficient in managing stakeholder expectations by proactively identifying problems & communications
  • Management consulting mind-set and growth mind-set
  • Strong quantitative and analytical capabilities with high proficiency in communication & management to lay people (data analysis using excel, AA workspaces, tableau)
  • Exceptional communication skills with ability to effective partnerships at all levels of the organization
  • Structured and process-oriented approach to solve business and operational problems with a highly agile approach
  • Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses
  • Strong project management, problem-solving, verbal/written communication, and excellent multitasking skills
  • Deep experience in Microsoft Word, Excel, and PowerPoint
  • Fluency in Confluence, JIRA a plus

Project Management:

  • Work with HE Division stakeholders across Integrated Marketing [(Consumer Marketing, Media, Digital Marketing, Shopper Marketing, Comms Marketing (PR/Social)] and Product Management to align strategy and output
  • Liaise with Corporate Marketing and Legal to ensure to ensure brand and legal compliance of marketing assets
  • Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross functionally
  • Effective leadership and project management on projects
  • Integrate creative insights and feedback that lead to effective campaigns

Creative deployment:

  • Develop, execute, and govern a clear creative deployment strategy for use across the various consumer touchpoints – flexing messaging, look/feel, tone, etc. across the consumer purchase journey and channels to ensure creative that is fit for purpose
  • Oversee versioning of master campaign and promotional assets into coherent toolkits to ensure downstream stakeholders are able to execute creative strategy with excellence
  • Govern downstream creative executions to ensure that all marketing is consistent and works together to guide consumers across the consumer experience journey (CEJ)

Review and recommend or approve contracts and cost estimates:

  • Budget
  • Responsible for assigned budget, managing the procurement process and insuring that all vendor payments are secured
  • Ensure that all financial, budgeting, forecasting, and compliance processes are being followed

Performance standards:

  • world class, industry-leading creative execution
  • Measured against financial, in-market, and brand health objectives
  • Execute on time and in budget
  • Attain all goals and KPIs aligned with management

Other Duties:

  • Up to 5% travel required
  • Present and explain proposals, reports and findings to clients.
  • Analyze, resource needs and , to plan and assess the feasibility of projects.

Education/ Experience:

  • Bachelor's Degree required
  • 11+ years (8+ years in marketing; 3+ years in digital marketing, advertising, or related field)

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more

Our vision is 'We Want to See You Grow' to become the industry leader for both employee and company.

For more information about JND, please visit

#Samsung #Sr.Manager #Ridgefield Park #Consumer Marketing #Hybrid # JND

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