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Strategic Marketing Director
2 months ago
Job Title: Consumer Marketing Strategy Director
Job Summary:
We are seeking a highly skilled and experienced Consumer Marketing Strategy Director to join our team at Gannett. As a key member of our organization, you will be responsible for developing and executing strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for our publications.
Key Responsibilities:
- Develop and lead strategic marketing plans to drive revenue growth and subscriber acquisition
- Oversee consumer sales and engagement results for our publications
- Launch marketing programs to support newsroom initiatives and drive subscription growth
- Work with news teams to incorporate high-performing and trending content into marketing plans
- Plan, manage, and monitor paid social media ads to drive subscription sales or improve engagement of existing subscribers
- Ensure website and ads are functioning as expected for both print and digital subscriptions
- Communicate results with key stakeholders
- Respond to changing trends internally and externally
- Understand competitive landscape in the market and factors impacting growth
- Collaborate with Audience Development and Content Strategy teams to stay abreast of social media and search trends and best practices
- Lead and be present at local events to drive top-of-funnel leads and brand awareness
- Work with Enterprise Team to Optimize Results
- Develop and maintain best practices and standards in marketing materials and strategies across channels
- Work with Marketing Operations to ensure timely execution on sales efforts
- Work with Analytics team to ensure proper tracking of results and to provide explanations as needed
Accountabilities:
- Head of subscription sales and engagement for our publications
- Direct reporting structure to Consumer Subscription and Monetization team with dotted line to Local General Manager
Requirements:
- Bachelor's Degree
- 5+ years sales and marketing experience
- 2+ years subscription sales experience
Preferred Qualifications:
- Demonstrated experience collaborating with cross-functional teams
- History of delivering results and implementing change
- Specialized knowledge of strategic marketing planning and execution
- Ability to derive actionable insights from metrics and marketing data
- Knowledge and understanding of technology, paid media, search, new trends, and the latest in social media features
Universal Skills and Traits:
- Strong collaborator
- Effective communicator
- Self-motivated and capable of managing multiple priorities and tasks
- Team player with the ability to work within a multi-tiered environment
- Excellent interpersonal skills, ability to work with diverse personality types
- Creative and efficient in proposing solutions to time-critical opportunities
- Ability to multi-task and thrive under pressure and deadlines
Technology/Equipment Expertise or Proficiency:
- Proficient with Microsoft Office Products, Project Management tools