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Strategic Marketing Director

2 months ago


Asbury Park, New Jersey, United States Gannett Full time
Job Description

Job Title: Consumer Marketing Strategy Director

Job Summary:

We are seeking a highly skilled and experienced Consumer Marketing Strategy Director to join our team at Gannett. As a key member of our organization, you will be responsible for developing and executing strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for our publications.

Key Responsibilities:

  • Develop and lead strategic marketing plans to drive revenue growth and subscriber acquisition
  • Oversee consumer sales and engagement results for our publications
  • Launch marketing programs to support newsroom initiatives and drive subscription growth
  • Work with news teams to incorporate high-performing and trending content into marketing plans
  • Plan, manage, and monitor paid social media ads to drive subscription sales or improve engagement of existing subscribers
  • Ensure website and ads are functioning as expected for both print and digital subscriptions
  • Communicate results with key stakeholders
  • Respond to changing trends internally and externally
  • Understand competitive landscape in the market and factors impacting growth
  • Collaborate with Audience Development and Content Strategy teams to stay abreast of social media and search trends and best practices
  • Lead and be present at local events to drive top-of-funnel leads and brand awareness
  • Work with Enterprise Team to Optimize Results
  • Develop and maintain best practices and standards in marketing materials and strategies across channels
  • Work with Marketing Operations to ensure timely execution on sales efforts
  • Work with Analytics team to ensure proper tracking of results and to provide explanations as needed

Accountabilities:

  • Head of subscription sales and engagement for our publications
  • Direct reporting structure to Consumer Subscription and Monetization team with dotted line to Local General Manager

Requirements:

  • Bachelor's Degree
  • 5+ years sales and marketing experience
  • 2+ years subscription sales experience

Preferred Qualifications:

  • Demonstrated experience collaborating with cross-functional teams
  • History of delivering results and implementing change
  • Specialized knowledge of strategic marketing planning and execution
  • Ability to derive actionable insights from metrics and marketing data
  • Knowledge and understanding of technology, paid media, search, new trends, and the latest in social media features

Universal Skills and Traits:

  • Strong collaborator
  • Effective communicator
  • Self-motivated and capable of managing multiple priorities and tasks
  • Team player with the ability to work within a multi-tiered environment
  • Excellent interpersonal skills, ability to work with diverse personality types
  • Creative and efficient in proposing solutions to time-critical opportunities
  • Ability to multi-task and thrive under pressure and deadlines

Technology/Equipment Expertise or Proficiency:

  • Proficient with Microsoft Office Products, Project Management tools