Global Marketing Director

2 days ago


Elmwood Park, New Jersey, United States GE Healthcare Full time
Job Description

The Global Marketing Manager will be responsible for developing and executing the marketing strategy for our Mobile Digital Health product line. This includes defining the product roadmap, identifying market opportunities, and developing a global marketing plan to drive growth and market share.

Key Responsibilities
  • Perform market analysis and competitive research to identify product and commercial strategies for growth
  • Quantify and prioritize market opportunities
  • Develop a global market requirements document that prioritizes customer segments and business opportunities
  • Identify and assess market and distribution risks, and develop a plan to mitigate those risks
  • Collaborate with cross-functional teams to develop and execute global product launch plans
  • Develop and manage budget needed to execute marketing plan
Requirements
  • Bachelor's Degree in Marketing, Business Administration or related field
  • 6+ years' experience in marketing, product marketing or related field
  • Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Preferred Qualifications
  • Excellent oral and written communications skills
  • Strong analytical and process skills
  • MBA or Master's degree in Marketing, Business Administration or related field

GE HealthCare offers a competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. GE HealthCare is an Equal Opportunity Employer.



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