Marketing and Sales Representative
6 days ago
About the Role:
The Marketing Liaison position at LongTerm Healthcare Facility is a key role that requires a skilled professional to act as a liaison between our facility and hospitals, generating patient referrals and admissions. This individual will be responsible for building strong relationships with hospitals, identifying new opportunities for alignment, partnering, and growth.
Key Responsibilities:
- Develop and implement effective marketing strategies to increase patient referrals and admissions.
- Build and maintain strong relationships with hospital case management personnel, identifying new opportunities for alignment and growth.
- Work closely with the facility admission team to develop monthly plans and strategies to generate new business.
- Participate in monthly reports on sales activity, competitor/referral source changes in the marketplace, and develop marketing plans.
- Ensure a seamless and positive admission process, including identifying necessary devices/equipment and immediate medical needs.
- Communicate critical and/or strategic changes to hospital functions, relationships, programs, and opportunities.
Requirements:
- Minimum of 2-3 years of sales and/or marketing experience in healthcare, with a preference for long-term care marketing experience.
- Familiarity with the admissions process at a sub-acute, SNF, or rehab facility.
- Understanding of insurances, including Medicare, Medicaid, and Managed care subacute guidelines.
- Excellent organizational skills, with a detail-oriented approach to documentation.
- Superior follow-up skills and ability to prioritize numerous tasks.
- Professional telephone skills, with the ability to handle referral calls effectively and efficiently.
- Computer experience and understanding of hospital EHR systems is preferred.
Qualifications:
- High school diploma or GED.
- Knowledgeable with Microsoft Office (Outlook, Word, Excel).
- Patience, tact, cheerful disposition, and enthusiasm, with the ability to handle residents, staff, and visitors.
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