Brand Strategy Director
4 weeks ago
Sedgwick is a leading global provider of technology-enabled risk, benefits and integrated business solutions.
As a Director of Brand Strategy, you will be responsible for elevating our brand by developing strategies and managing execution for increased brand awareness, resonance, and engagement to drive impact and enable growth.
Key responsibilities include:
- Directing and maintaining brand guidelines to ensure how we look, sound and feel is documented, accurate, comprehensive, and accessible for those bringing it to life.
- Overseeing brand awareness and advertising strategy, including all sponsorships.
- Spearheading brand campaigns externally; collaborating for internal brand campaigns with leader for talent brand.
- Developing thought leadership and content marketing strategy to include research studies, stories, and live expert updates/podcasts/streams.
- Driving quantitative and qualitative primary research including but not limited to surveys partnering with third parties, questionnaire development, review and analysis along with recommendations for brand awareness/equity and thought leadership.
- Leads and grows the brand ambassador program including building the structure to support and equip this segment.
- Develops social media strategy to include which channels for what audience, types of content and best practices; Creates strategy to improve customer experience (CX) and key touchpoints along the customer journey as it relates to experiential moments and value add opportunities through communications, insights, thought leadership, digital interfaces, and engagement opportunities.
- Analyzes data and analytics for brand, web, and social media for informed decision-making, recommendations and reporting of brand impact.
Requirements include 2 years of experience working with brand or digital marketing agency.
We offer career development and promotional growth opportunities, a diverse and comprehensive benefits offering including medical, dental vision, 401K, PTO and more.
Auditory/visual requirements include the ability to participate in a recorded video interview.
Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience.
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Brand Strategy Director
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