Strategic Marketing Director

3 days ago

Indianapolis, Indiana, United States Delta Faucet Full time
The Opportunity

The Senior Director of Marketing Strategy will be responsible for building and nurturing a strong brand identity that resonates with customers, drives business growth, and contributes to the company's long-term success. This role will play a meaningful part in driving the successful launch and ongoing marketing of products or services, ensuring alignment with business objectives, and maximizing market impact and customer engagement.

Key Responsibilities
  • Create a comprehensive long-range marketing vision and strategy, including product strategy, innovation priorities, pricing, channel activation, promotional approach, and brand positioning that delivers measurable outcomes.
  • Work closely with stakeholders in channel marketing, product marketing, and brand management to ensure execution of the strategy, driving brand preference among decision-makers, business growth, and delivering the brand promise for the flagship Delta brand.
  • Set guardrails for Where the Brand Plays, including pricing, distribution, and brand position in context of the overall brand portfolio.
  • Have a significant impact on the product strategy for the organization. Your insights and expertise will guide the organization in making informed decisions.
  • Identify and prioritize the most effective marketing channels to deliver brand messaging to achieve business goals.
  • Collaborate with cross-functional teams to ensure that the marketing campaigns optimally communicate the brand's value proposition and resonate with the target audience across various channels.
  • Partner with the Insights and Analytics team to analyze market trends, consumer behavior, and competitive landscape to inform strategic decision-making and ensure efforts are aligned with broader business objectives.
  • Translate complex market insights into actionable findings and recommendations for senior management and key stakeholders.

Requirements
  • 10+ years of demonstrated ability in a mix of marketing, branding, product strategy, and other go-to-market strategy roles.
  • Bachelor's degree or equivalent experience in marketing, communication, business, or related field.
  • The position requires a high degree of business acumen, knowledge of industry and consumer behavior, and trends.
  • Analytical problem solver: build strong financial models and analyze business cases (market sizing, new offerings, P&L impact).
  • Ability to navigate a complex, matrixed environment with finesse.
  • Excellent communication with the ability to craft a vision and bring others along.
  • Problem-solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges.
  • Proactive and resourceful: find information, tackle problems, manage resources, and deliver results under pressure.

Diversity & Inclusion
At Delta Faucet Company, we view diversity as a mosaic of thoughts and perspectives that come from people's varied cultural backgrounds, experiences, education, career paths, and other influences that make each of us unique. For us, inclusion means welcoming differing opinions, collaborating, allowing people to come to work as who they are, and recognizing everyone's contributions. We know that in a diverse, inclusive company, ideas flow freely, all voices are heard, and all perspectives are valued. Delta Faucet Company continuously strives to be this kind of organization. Diversity and Inclusion (D&I) supports our inherent values, makes us more relevant to customers and consumers, and inspires innovation. It is not a goal or a program; it is a vital ingredient in our formula for success and a key to our future growth.

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