Director of Trade Channel Marketing

1 month ago

Indianapolis, Indiana, United States Delta Faucet Full time
About Delta Faucet

Delta Faucet Company is a leading manufacturer of kitchen and bathroom fixtures, renowned for innovative design and exceptional quality. Our focus is on delivering products that seamlessly blend style and functionality, creating transformative experiences for our customers. As part of the Masco Corporation family, we are committed to sustainability, innovation, and maintaining a culture that values collaboration, diversity, and continuous improvement.

Job Summary

We are seeking a highly skilled Director of Trade Channel Marketing to play a key role in developing and implementing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth within the Trade channel. This leadership position requires collaboration with key stakeholders, including sales teams, rep agencies, product teams, and other marketing partners, to ensure that marketing strategies are aligned with the broader objectives of Delta Faucet's business.

Responsibilities
  1. Channel Strategy Development: Lead the creation and execution of multi-brand marketing plans for Delta's portfolio of brands, driving revenue growth by ensuring that content, communications, events, and learning initiatives resonate with trade audiences and are tailored to specific market segments.
  2. National Account Marketing: Work in close partnership with national sales teams and agencies to align marketing efforts with national account objectives, monitoring and assessing the effectiveness of campaigns using data-driven insights to measure success and make recommendations for future initiatives.
  3. Team Leadership and Development: Inspire and lead a diverse team of five direct reports, fostering an inclusive, collaborative environment that promotes high performance, clear communication, and ongoing professional development, ensuring your team thrives and grows.
  4. Budget and Campaign Management: Oversee the channel marketing budget across various customers and segments, maximizing return on investment (ROI), and manage end-to-end marketing campaigns across digital, print, and event platforms, ensuring initiatives are delivered on time and within scope.
  5. Product Alignment: Act as a bridge between marketing and product teams by providing strategic insights on trade-specific needs, influencing product roadmap planning, pricing strategies, and volume targets to ensure offerings meet market demands.
  6. Promotional Strategy and Development: Design and implement promotional strategies that drive brand and product engagement in the Trade channel, ensuring promotional consistency across all channels, and helping to elevate the customer experience and reinforce brand messaging.
Qualifications
  • Educational Background: Bachelor's degree in marketing, business, or a related field; advanced degree preferred.
  • Experience: Minimum of 8-10 years of experience in marketing, with a proven track record in supporting national accounts and leading cross-functional teams.
  • Channel Marketing Expertise: Strong understanding of channel marketing principles, strategies, and best practices.
  • Promotional Experience: Demonstrated success in managing and executing effective marketing promotions.
  • Project Management Skills: Exceptional ability to manage multiple projects simultaneously and meet deadlines.
  • Analytical Skills: Strong analytical capabilities, with the ability to interpret data and make informed decisions.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to engage diverse audiences effectively.
  • Sales Support Knowledge: Familiarity with sales processes and experience in creating marketing materials that support sales efforts.
  • Team Building: Able to influence and work collaboratively with cross-functional teams in a matrixed organization.
Why Join Us?

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

We offer a range of benefits for your personal and professional growth, including:

  • Culture: Recognized and award-winning reputation for equality, diversity, and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
  • Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills, and talent with charities and nonprofit organizations across the U.S. and around the globe.
  • Hybrid Work Model: A hybrid work environment consisting of in-office and fully remote work.

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