Lead Marketing Strategist

2 weeks ago


Bloomington, Indiana, United States Indiana University Foundation Full time
Job Overview

Company Overview:
The Indiana University Foundation (IUF) is dedicated to making higher education accessible and supporting transformative research initiatives. We are a leader in fundraising and endowment management, ensuring that the aspirations of our donors are realized.

Position Summary:
The IUF is seeking a proactive and innovative Senior Marketing Manager to spearhead our newly formed account services division. In this critical position, you will be responsible for developing comprehensive marketing strategies that align with our organizational goals.

Key Responsibilities:
- Collaborate with various stakeholders to enhance the overall experience for alumni and donors.
- Challenge existing methodologies and encourage fresh perspectives in marketing approaches.
- Formulate strategies that drive lead generation and foster engagement among alumni and donors.
- Design segmented journeys for constituents to optimize their interactions with the IUF.

Qualifications:
- A bachelor’s degree in business, marketing, or a related discipline is required; an MBA is preferred.
- 8-10 years of experience in account management or client services, preferably in a marketing agency or corporate environment.
- A minimum of 5 years in marketing or fundraising within the nonprofit sector is preferred.
- 1-2 years of management experience is strongly preferred.

Skills and Competencies:
- Proven ability to create effective marketing campaigns.
- Strong leadership and relationship-building skills.
- Experience with lead generation and campaign planning.
- Proficiency in CRM systems and marketing technologies, such as Salesforce.
- Excellent communication skills, both written and verbal.
- Analytical mindset focused on achieving results.

Additional Information:
This role may require occasional travel to attend relevant events. A cover letter detailing your interest in this position is encouraged.

Commitment to Diversity:
The IUF is committed to fostering a diverse and inclusive workplace, free from discrimination and harassment.



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