Sales and Marketing Leader

6 days ago


Bloomington, Indiana, United States Mira Vie at Forsgate Full time
About the Role

We are seeking a highly motivated and experienced Director of Sales and Marketing to join our team at Mira Vie at Forsgate. As a key member of our leadership team, you will be responsible for driving sales growth and increasing occupancy levels in our community.

Key Responsibilities
  1. Sales and Marketing Strategy: Develop and execute a comprehensive sales and marketing plan to achieve community occupancy goals.
  2. Lead Generation: Identify and pursue new business opportunities through networking, events, and referrals.
  3. Community Representation: Represent Mira Vie at Forsgate at external events, conferences, and meetings to increase awareness and build relationships with potential residents and referral sources.
  4. Resident Retention: Collaborate with management to develop and implement resident retention strategies, including new resident welcome events and resident referral programs.
  5. Marketing and Communications: Develop and execute marketing plans, including content creation, social media management, and email marketing.
  6. Reporting and Analysis: Monitor and analyze sales performance data to identify trends and areas for improvement.
Requirements
  • 5+ years of outside sales experience required
  • Experience working in a service-related industry, hospitality, or healthcare sales is a plus
  • Ability to travel locally to attend functions, network within the community, and create and implement events
  • 4-year Bachelor's Degree in Marketing, Business, or related field from an accredited University preferred
About Us

Mira Vie at Forsgate is a leading provider of senior living services, dedicated to delivering exceptional care and experiences to our residents. We are committed to creating a positive and supportive work environment that fosters growth and development.



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