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Strategic Marketing Leader

2 months ago


Bloomington, Indiana, United States Indiana University Foundation Full time
Job Overview

Company Overview:
The Indiana University Foundation (IUF) is dedicated to making higher education accessible and supporting transformative research while nurturing future leaders. We pride ourselves on our commitment to impactful work that enhances the lives of individuals.

Position Summary:
We are in search of dynamic and skilled marketing professionals to enhance our newly integrated marketing team. This role is pivotal in shaping a comprehensive marketing strategy that aligns with our organizational goals. You will be instrumental in fostering brand recognition, enhancing alumni and donor engagement, and increasing attendance at events while driving philanthropic contributions.

Key Responsibilities:
- Develop and implement innovative marketing strategies to generate leads and build a robust pipeline for our initiatives.
- Collaborate with various teams to ensure alignment with university objectives and enhance constituent engagement.
- Create and execute both large-scale and targeted marketing plans to strengthen relationships with alumni and donors.
- Utilize data-driven insights to refine strategies and improve fundraising outcomes.

Qualifications:
- A Bachelor's degree in Marketing, Business, or a related field is required; an MBA is preferred.
- A minimum of 5-8 years of experience in account management or client services within marketing or fundraising sectors.
- Proven success in developing effective marketing strategies and communication plans.

Skills and Competencies:
- Strong analytical skills with the ability to leverage data for decision-making.
- Excellent communication and interpersonal skills, both written and verbal.
- Experience with customer relationship management software and marketing technology tools.

Additional Information:
This position may require occasional travel to attend events. The IUF is committed to maintaining a professional and respectful work environment, free from discrimination and harassment.