Senior Marketing Analytics Manager
5 days ago
The Senior Manager/Associate Director, Marketing Analytics will be responsible for leading the development and implementation of data-driven marketing strategies to support the commercialization of BeiGene's products. This role will involve analyzing marketing data to inform marketing strategies and campaign optimization, as well as supporting Medical Affairs Analytics. The ideal candidate will have a strong background in marketing analytics and experience working with data visualization tools.
Key Responsibilities:
Develop and implement data-driven marketing strategies to support product launches and market penetration
Analyze marketing data to inform marketing strategies and campaign optimization
Lead test/control analyses for various campaigns
Build coordinated recommendations on marketing's ability to generate positive results across products and measure effectiveness of all marketing programs
Identify key markers of effectiveness for marketing campaigns and educational activities and own and drive design of internal marketing dashboards to monitor key performance indicators
Own BeiGene's Customer 360 (KTC) platform, including ideating and planning future enhancements to the platform
Requirements:
Bachelor's degree or higher in Business Analytics, Marketing, Engineering or a related field
7+ years of overall experience, with 6 years of experience in marketing analytics or advanced analytics
4 years of experience with data segmentation and reporting within a customer relationship management (CRM) and marketing automation system
4 years of experience in marketing analytics, marketing operations, or digital marketing in a related industry
4 years of experience with collaborating effectively with sales and/or marketing leaders and leading by influence
5 years of experience across marketing, business intelligence, and other analytics domains
Hands-on experience with SQL, Python/R
Experience working with low code/no code platforms (Dataiku / Alteryx) and with reporting platforms (Tableau/PowerBI) would be a plus
Demonstrated ability to apply effective influencing skills, a strong executive presence, and credibility to communicate the value of data-driven marketing insights across the organization
Proficiency with data visualization tools
Travel: 15-20%
This role requires a strong background in marketing analytics and experience working with data visualization tools. The ideal candidate will have a proven track record of developing and implementing data-driven marketing strategies and analyzing marketing data to inform marketing strategies and campaign optimization. If you are a motivated and detail-oriented individual with a passion for marketing analytics, we encourage you to apply for this exciting opportunity.
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Senior Marketing Analytics Manager
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San Mateo, California, United States BeiGene Full timeJob Summary:The Senior Manager/Associate Director, Marketing Analytics will be responsible for leading the development and implementation of data-driven marketing strategies to support the commercialization of BeiGene's products. This role will focus on marketing data analytics to inform marketing strategies and campaign optimization strategies to ensure...
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