Senior Manager Analytics Lead

7 days ago


San Diego, California, United States Storm3 Full time
Job Title: Senior Manager Analytics

At Storm3, we are seeking a highly skilled Senior Manager Analytics to lead our marketing analytics efforts. As a key member of our team, you will be responsible for driving data-driven insights, optimizing marketing performance, and collaborating with cross-functional teams to support growth in the nutrition and supplement healthtech space.

Key Responsibilities:
  • Develop and execute a marketing analytics strategy to measure campaign performance across digital and offline channels.
  • Extract insights from large data sets using advanced data mining techniques and SQL queries to inform marketing decisions.
  • Build dynamic dashboards and visual reports using Looker and Tableau, translating complex data into actionable insights for stakeholders.
  • Track key performance metrics (KPIs) such as ROI, customer acquisition cost (CAC), and customer lifetime value (CLV).
  • Collaborate with marketing, product, and sales teams to provide data-driven recommendations for optimization and customer segmentation.
  • Lead a team of marketing analysts, fostering a culture of innovation and data-driven decision-making.
  • Ensure data accuracy and integrity across systems, implementing processes to maintain consistency.
Requirements:
  • Bachelor's degree in Marketing, Data Analytics, Statistics, or related field.
  • 5-7 years of experience in marketing analytics, with a focus on digital marketing.
  • Extensive experience with SQL, data mining, Looker, and Tableau for analysis and reporting.
  • Strong understanding of marketing performance measurement and attribution modeling.
  • Excellent problem-solving and communication skills, with the ability to present insights to non-technical audiences.
  • Leadership experience, managing and developing high-performing teams.


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