Senior Manager/Associate Director, Marketing Analytics Lead

19 hours ago

San Mateo, California, United States BeiGene Full time
Job Summary:

The Senior Manager/Associate Director, Marketing Analytics will be responsible for leading the development and implementation of data-driven marketing strategies to support the commercialization of BeiGene's products. This role will focus on marketing data analytics to inform marketing strategies and campaign optimization strategies to ensure successful commercialization of BeiGene's products.

Key Responsibilities:

  • Develop and implement data-driven strategies to support oncology product launches, market penetration, and brand positioning.
  • Translate data into insights and stories which drive change in marketing strategy and tactics.
  • Lead test/control analyses for various campaigns and build coordinated recommendations on marketing's ability to generate positive results across products and measure effectiveness of all marketing programs.
  • Analyze key marketing channels / tactics / campaigns to assess what is driving the best outcomes and how to replicate it.
  • Identify key markers of effectiveness for marketing campaigns and educational activities and own and drive design of internal marketing dashboards to monitor key performance indicators.
  • Own BeiGene's Customer 360 (KTC) platform, including ideating and planning future enhancements to the platform.
  • Lead semi-annual marketing mix analyses using multi-variate techniques for multiple brands and lead the design and execution of Field Engagement Effectiveness measurement across Sales, Marketing, Market Access and Medical Affairs teams.
  • Be an expert in various advanced analytics techniques; be on the cutting edge and the go to person for advanced marketing analytics.
  • Collaborate with marketing and cross functional partners to craft differentiated marketing analytical solutions and services that transform the business.
  • Develop strategy and tactical solutions for advanced analytics capabilities that ensure marketing is making data-driven decisions.
  • Establish your role as the key champion to drive business improvements to help the marketing team unlock their contribution to sales.
  • Use a holistic view of data assets to deliver a compelling enterprise vision for how advanced analytics can contribute to documenting how marketing efforts deliver critical corporate KPIs.
  • Evangelize Analytics driven decision making across Marketing and Global Medical Affairs (GMA).

Requirements:

  • Bachelor's degree or higher in Business Analytics, Marketing, Engineering or a related field as outlined in the essential duties.
  • 7+ years of overall experience for the Senior Manager level and 8+ years of overall experience for the Associate Director level.
  • 6 years of experience in marketing analytics or advanced analytics.
  • 4 years of experience with data segmentation and reporting within a customer relationship management (CRM) and marketing automation system.
  • 4 years of experience in marketing analytics, marketing operations, or digital marketing in a related industry as outlined in the essential duties.
  • 4 years of experience with collaborating effectively with sales and/or marketing leaders and leading by influence.
  • 5 years of experience across marketing, business intelligence, and other analytics domains.
  • Hands-on experience with SQL, Python/R.
  • Experience working with low code/no code platforms (Dataiku / Alteryx) and with reporting platforms (Tableau/PowerBI) would be a plus.
  • Demonstrated ability to apply effective influencing skills, a strong executive presence, and credibility to communicate the value of data-driven marketing insights across the organization.
  • Proficiency with data visualization tools.

Travel: 15-20%

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