Senior Customer Marketing Manager

4 weeks ago

San Mateo, California, United States SnapLogic Full time

About the Role:

The Senior Customer Marketing Manager at SnapLogic plays a pivotal role as the primary point of contact for all customer marketing initiatives. This position focuses on generating high levels of customer satisfaction and engagement, as well as driving renewals and upsells by educating customers on the value of SnapLogic's integration and automation solutions.

The Senior Manager will ensure that customer success stories are at the forefront of our marketing efforts.

Key Responsibilities:

  • Drive the marketing machine for Customer Success: Build relationships with SnapLogic's customers globally to develop and curate compelling customer success stories, including case studies, video testimonials, and customer blogs.
  • Create corresponding assets for use by the sales and field teams to highlight the transformative impact of SnapLogic solutions.
  • Work with SnapLogic's CSM Team on customer onboarding program, guiding customers through critical touchpoints of the lifecycle. Monitor performance metrics and continually refine the program to achieve optimal results and customer satisfaction.
  • Lead the SnapLogic Integration Nation Awards from inception to completion, inspiring customers and internal teams to share impactful success stories and executing a seamless and inspiring awards event.
  • Manage the SnapLogic Stars program to foster engagement among superusers and advocates. Leverage these relationships to further engage new and existing customers, promoting a strong community around SnapLogic solutions.
  • Coordinate Sales and PR Initiatives: Handle sales references, PR and AR requests, and customer quotes and references for industry award submissions, data sheets and whitepapers.
  • Identify and place appropriate customers in speaking roles at industry events to showcase SnapLogic's value.
  • Promote Marketing Assets: Encourage field adoption of new customer marketing assets by presenting in internal sales meetings and ensuring alignment with sales strategies.
  • Maintain Customer Visibility: Keep quarterly updates of customer logos and ensure the customer wall and customer assets on the SnapLogic website are continuously updated and accurately represent our customer base.
  • Manage global customer appreciation campaigns, including vendor management for online stores and customer gifts, ensuring that customers feel valued and recognized for their partnership with SnapLogic.

Requirements:

  • 8+ years of marketing experience, with a strong focus on customer engagement and satisfaction.
  • A customer-first mindset, dedicated to understanding and advocating for customer needs.
  • Strong storytelling and writing skills, with the ability to clearly articulate the value of SnapLogic solutions and the challenges faced by our customers.
  • Ability to create high-quality content that's easily digestible and easy to understand for customers.
  • Results-oriented with a strategic mindset, but also detail-oriented and execution-focused.
  • Ability to handle highly confidential customer information with integrity and discretion.
  • Excellent communication and interpersonal skills, capable of working effectively with all levels of executives and management.
  • Proven ability to build strong, genuine relationships with marketing, sales, customer success teams, and external customers.
  • Fast learner, decisive, and innovative thinker, with a proactive approach to problem-solving.
  • Positive teamwork skills with enthusiasm and a get it done attitude.
  • Previous experience in B2B and/or enterprise software marketing is preferred.

What We Offer:

Competitive salary, flexible PTO, comprehensive healthcare, 401(k), FSA and supplemental insurance, paid parental leave, wellness and fitness reimbursements, gym and lunch on site (HQ).

About SnapLogic:

Industry experts have consistently recognized our company, products, customers, and employees as best-in-class, from our year-over-year Leadership in Gartner's iPaaS Magic Quadrant, to our 2021 CODiE Award win, to our recognition as a 2022 Bay Area Top Workplace.

Leading organizations are embracing the cloud, data, and AI to rethink and rewire their businesses. According to industry analysts, the integration market alone is growing four times faster than the overall software market, approaching more than $5 billion in revenue.

SnapLogic is the only company to provide a single, unified platform for all of a company's integration and automation needs: application integration, data integration, API management, B2B integration, and data engineering.

Hundreds of customers around the globe trust SnapLogic to handle their enterprise integration and automation needs. Our customers come first, and we're proud of SnapLogic's industry-leading customer retention rate of over 95%.

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