Senior Marketing Analyst

1 day ago

San Mateo, California, United States 2K Full time
Senior Marketing Analyst - Data Insights Specialist

At PlayStation, we're seeking a Senior Marketing Analyst to join our team. As a key member of our marketing analytics team, you'll be responsible for analyzing customer relationship management (CRM) data, Adobe Analytics, and Customer Journey Analytics to inform customer-centered strategies.

Key Responsibilities:

  • Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels.
  • Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value.
  • Use Adobe Analytics and Customer Journey Analytics to track and analyze customer interactions across various platforms.
  • Demonstrate the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
  • Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
  • Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.
  • Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
  • Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
  • Create comprehensive reports and dashboards to track marketing performance metrics.
  • Stay abreast of industry trends and advancements in CRM and analytics technologies.

Qualifications:

  • Bachelor's degree in Marketing, Business Analytics, or a related field.
  • 8 years of experience in marketing analytics, with a focus on CRM and Adobe analytics tools.
  • 5+ years of advanced SQL required.
  • Experience with Salesforce Marketing Cloud and Email marketing analytics.
  • Proficiency in Adobe Experience Platform, including Customer Journey Analytics and related modules.
  • Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
  • Proficient in using data visualization tools (such as DOMO, Tableau) to present data in a visually engaging manner.
  • Familiarity with marketing automation tools and strategies.
  • Ability to work independently and in a team environment, managing multiple priorities.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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