Marketing Analytics Director

2 days ago


San Mateo, California, United States Gilead Sciences Full time
Job Title: Associate Director, Marketing and Promotional Analytics

We are seeking a highly skilled Associate Director of Marketing and Promotional Analytics to join our dynamic HIV Integrated Insights team at Gilead Sciences.

About the Role:

The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis.

Key Responsibilities:
  • Develop and implement marketing analytics strategies to measure and optimize media performance.
  • Collaborate with cross-functional teams to gather and analyze data from digital media campaigns.
  • Define campaign objectives, establish KPIs, and develop comprehensive performance metrics and reporting frameworks.
  • Manage relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis.
  • Provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.
Requirements:
  • 8 or more years of working experience in marketing analytics, digital analytics.
  • Bachelor's degree in a quantitative field such as Business, Marketing, Statistics, or Economics.
  • Experience with media and digital data sources is required.
  • Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities.
  • Experience in the Pharmaceutical or Biotech industry is desirable.
What We Offer:

Gilead Sciences offers a competitive salary range, a discretionary annual bonus, discretionary stock-based long-term incentives, paid time off, and a benefits package, including company-sponsored medical, dental, vision, and life insurance plans.

As an equal opportunity employer, Gilead Sciences is committed to a diverse workforce and a work environment that respects individual differences and promotes diversity of thoughts and opinion.



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