Marketing Analytics Director
1 month ago
We are seeking a highly skilled Associate Director of Marketing and Promotional Analytics to join our dynamic HIV Integrated Insights team at Gilead Sciences.
About the Role:The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis.
Key Responsibilities:- Develop and implement marketing analytics strategies to measure and optimize media performance.
- Collaborate with cross-functional teams to gather and analyze data from digital media campaigns.
- Define campaign objectives, establish KPIs, and develop comprehensive performance metrics and reporting frameworks.
- Manage relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis.
- Provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.
- 8 or more years of working experience in marketing analytics, digital analytics.
- Bachelor's degree in a quantitative field such as Business, Marketing, Statistics, or Economics.
- Experience with media and digital data sources is required.
- Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities.
- Experience in the Pharmaceutical or Biotech industry is desirable.
Gilead Sciences offers a competitive salary range, a discretionary annual bonus, discretionary stock-based long-term incentives, paid time off, and a benefits package, including company-sponsored medical, dental, vision, and life insurance plans.
As an equal opportunity employer, Gilead Sciences is committed to a diverse workforce and a work environment that respects individual differences and promotes diversity of thoughts and opinion.
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