Head of B2B Campaign Strategy

2 weeks ago

San Jose, California, United States Marketo, an Adobe Company Full time

About Marketo, an Adobe Company

At Marketo, we are dedicated to transforming the landscape of digital marketing. Our mission is to empower businesses of all sizes—from startups to established enterprises—to create and deliver exceptional marketing experiences. We believe in fostering an inclusive environment where innovative ideas can flourish, and we are committed to ensuring that every employee has equal opportunities to succeed.

Position Overview

The Director of B2B Campaign Marketing will be responsible for designing and executing comprehensive global marketing campaigns aimed at driving revenue growth. This role requires collaboration with various teams, including Worldwide Field Operations, Field Sales, B2B Product Marketing, and GMO, to formulate and implement strategic marketing initiatives that align with our revenue objectives. This position offers a unique opportunity to influence Marketo's market presence and growth through innovative, data-centric marketing strategies.

Key Responsibilities

  • Develop and oversee all facets of integrated campaign strategies, including Account-Based Marketing (ABM) and field marketing initiatives, to meet business goals and enhance pipeline and Annual Recurring Revenue (ARR).
  • Foster and maintain strong relationships with sales teams and cross-functional partners to ensure effective campaign execution.
  • Lead and mentor a high-performing marketing team to achieve organizational objectives.
  • Identify, evaluate, and optimize key marketing programs and resources to enhance performance and deliver value.
  • Experiment with and implement innovative marketing tactics to derive actionable insights and improve campaign effectiveness.
  • Manage the successful execution of marketing projects, including budget management, resource allocation, and timely delivery of outcomes.
  • Collaborate across departments to enhance operational efficiency, streamline processes, and establish best practices.

Qualifications for Success

  • Proven Leadership in B2B Marketing: A strong background with over 10 years of experience in high-tech B2B marketing, with cloud marketing experience being advantageous.
  • Expertise in ABM and Field Marketing: A demonstrated history of leading ABM, digital, and field marketing programs within a B2B SaaS context, catering to various market segments from Enterprise to SMB.
  • Team Leadership: At least 5 years of experience in managing and developing high-performing marketing teams.
  • Analytical Proficiency: Strong analytical capabilities to assess campaign performance, derive insights, and refine strategies.
  • Technical Acumen: Comprehensive knowledge of marketing technologies, including automation platforms, ABM tools, analytics, and CRM systems, with a readiness to embrace new technologies.
  • Innovative Mindset: A forward-thinking approach with a continuous drive for improvement and innovation.
  • Effective Communication: Excellent interpersonal and communication skills to cultivate relationships with cross-functional teams.
  • Business Insight: A deep understanding of B2B customer requirements and the ability to translate these into impactful marketing campaigns.

Marketo is committed to providing a diverse and inclusive workplace. We do not discriminate based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristic protected by law. We encourage qualified applicants from all backgrounds to apply.

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