Current jobs related to Head of B2B Campaign Strategy - San Jose, California - Marketo, an Adobe Company

  • Director of Global Campaign Marketing

    2 weeks ago

    San Jose, California, United States Adobe Full time

    Job Title: Director, B2B Campaign MarketingAt Adobe, we're passionate about empowering people to create beautiful and powerful digital experiences. We're on a mission to hire the best talent and create exceptional employee experiences where everyone is respected and has access to equal opportunity.The OpportunityWe're seeking a seasoned Director, B2B...

  • B2B Sales Manager

    3 weeks ago

    San Jose, California, United States GDM Group Full time

    Job Title: B2B Sales & Account/Marketing ManagerAt GDM Group, we're seeking an experienced B2B Sales & Account/Marketing Manager to lead business development, manage client relationships, and oversee growth-driven projects. As a key member of our team, you will be responsible for developing and executing a strategic B2B sales plan to expand business accounts...

  • Head of Marketing Strategy

    4 weeks ago

    San Francisco, California, United States Zero Prime Full time

    {"title": "Head of Marketing", "description": "Job OverviewWe are seeking an experienced and versatile Head of Marketing to lead our marketing efforts at Zero Prime Ventures. This role requires a strategic thinker who can develop and execute comprehensive marketing plans to accelerate the growth of the Zero Prime Fund and expand the reach and impact of the...

  • Head of Marketing Strategy

    2 weeks ago

    San Francisco, California, United States Zero Prime Full time

    About UsAt Zero Prime, we're at the forefront of the data and AI revolution, driving innovation and growth through our Data Council conference and community. Since 2013, we've been building a global technical community, leveraging our conference series to provide a platform for practitioners to share insights, technical founders to find partners and...

  • B2B Sales and Account Manager

    1 week ago

    San Jose, California, United States GDM Group Full time

    Job Title: B2B Sales and Account ManagerWe are seeking an experienced B2B Sales and Account Manager to lead our business development efforts and manage client relationships. As a key member of our team, you will be responsible for developing and executing a strategic sales plan to expand our business accounts and drive revenue growth.Key...

  • Head of Marketing Strategy

    3 weeks ago

    San Francisco, California, United States Zero Prime Full time

    About UsZero Prime Ventures is a leading venture capital firm that invests in data and AI technologies. Our mission is to accelerate innovation and growth in the industry.Job OverviewWe are seeking an experienced and versatile Head of Marketing to lead our marketing efforts. This role requires a strategic thinker who can develop and execute comprehensive...

  • Head of Marketing Strategy and Operations

    2 weeks ago

    San Francisco, California, United States Mediabistro Full time

    About the RoleWe are seeking a strategic and data-driven marketing leader to drive marketing operations and strategy for our next chapter of growth. As the Head of Marketing Strategy and Operations, you will oversee all aspects of our marketing technology stack, lead flow, and operations, as well as marketing strategies such as marketing automation, top of...

  • Head of Marketing Strategy

    4 weeks ago

    San Francisco, California, United States Awesomic Full time

    About AwesomicWe are a cutting-edge web application that connects businesses worldwide with top talent using an AI-driven algorithm. Since our inception in 2020, we've successfully completed over 14,000 tasks for more than 4,000 clients, including prominent companies like Reface, Lift99, SilviaTerra, and Y Combinator startups.Key Role: Head of Marketing to...

  • Head of Campaign Management and Ad Operations

    4 weeks ago

    San Clemente, California, United States Welovesupermom Pte Ltd Full time

    Job Title: Head of Campaign Management and Ad OperationsWe are seeking a highly skilled and experienced professional to lead our campaign management and ad operations teams. As a key member of our team, you will be responsible for overseeing the planning, execution, and optimization of our digital campaigns to drive business growth and customer...

  • Head of Marketing Strategy

    2 weeks ago

    San Jose, California, United States Coactive AI Full time

    Join Coactive AI as a Strategic Product Marketing LeaderCoactive AI is a leading provider of multimodal AI solutions, and we're seeking a seasoned product marketing leader to help us establish ourselves as a category-defining player in the industry. As a strategic product marketing leader, you'll play a critical role in refining and differentiating our...

  • Head of Content Strategy

    1 month ago

    San Jose, California, United States Logitech Inc. Full time

    Job Title: Head of Content StrategyLogitech Inc. is seeking a seasoned and visionary Head of Content Strategy & Brand to propel business objectives. As a key member of the Logitech team, you will be responsible for developing and implementing a global content strategy that drives marketing objectives and fuels business growth within the business sector.About...

  • Head of Content Strategy

    4 weeks ago

    San Jose, California, United States Logitech Full time

    Job Title: Head of Content StrategyLogitech is seeking a seasoned and visionary Head of Content Strategy & Brand to propel business objectives. As a key member of the Logitech for Business team, you will be responsible for developing and implementing a global content strategy that drives marketing objectives and fuels business growth.About the Role:This is a...

  • B2B Customer Service Representative

    1 month ago

    San Jose, California, United States TM Management Group Full time

    Job OverviewAt TM Management Group, we're dedicated to delivering exceptional customer service and sales solutions to our clients in the telecommunications industry. As a B2B Customer Service Representative, you'll play a vital role in building strong relationships with our clients and driving business growth.Key ResponsibilitiesDevelop and execute sales...

  • Senior Paid Search Campaign Manager

    3 days ago

    San Diego, California, United States Ignite Visibility LLC Full time

    Job DescriptionWe are seeking a highly skilled Senior Paid Search Campaign Manager to join our team at Ignite Visibility LLC. This role involves leading and managing enterprise B2B lead generation and B2C client media strategies, executing said strategies, monitoring performance, and reporting to clients.The ideal candidate will have 5+ years of paid media,...

  • Senior Director, Global B2B Growth Strategist

    7 days ago

    San Jose, California, United States PayPal Full time

    Job DescriptionAs the Senior Director of B2B Growth, you will play a critical role in driving high-velocity SMB and Enterprise payments acquisition and lead generation across all paid channels. Your primary focus will be on overseeing all global growth, with an emphasis on paid media, SEO, and lead generation marketing strategies aimed at acquiring and...

  • Senior B2B Marketing Manager

    1 week ago

    San Francisco, California, United States Figure Full time

    Job Title: Senior B2B Marketing ManagerFigure is seeking an experienced Senior B2B Marketing Manager to help us grow our Partner HELOC business. You'll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels.Key Responsibilities:Develop and execute...

  • Head of Marketing Strategy

    1 week ago

    San Jose, California, United States Coactive AI Full time

    Product Marketing LeaderCoactive AI is revolutionizing the way businesses interact with visual content. With the rise of image and video data, we're making it easier to search, filter, and analyze this valuable information. As a Product Marketing Leader, you'll play a critical role in shaping our go-to-market strategy and driving revenue growth.Key...

  • Head of Marketing

    1 day ago

    San Francisco, California, United States Zero Prime Full time

    About Us:At Zero Prime, we're at the forefront of the data and AI revolution, leveraging our Data Council conference and community to drive innovation and growth.We're a community-led platform that provides a natural space for practitioners to share insights, technical founders to find partners and customers, and growing companies to hire talent.Our second...

  • Head of Marketing Operations

    1 month ago

    San Francisco, California, United States Cohere Full time

    Head of Marketing OperationsCohere is seeking an exceptional Head of Marketing Operations to drive performance for the company at large by optimizing marketing systems and enhancing insights with data.In this pivotal role, you will be key in ensuring that our marketing operations and efforts are efficient, scalable, and measurable. As a key leader in our...

  • Head of Content Strategy and Brand

    3 weeks ago

    San Jose, California, United States Logitech Full time

    Job Title: Head of Content Strategy and BrandLogitech is seeking a seasoned and visionary Head of Content Strategy & Brand to propel business objectives. As a key member of the Logitech for Business team, you will be responsible for developing and implementing a global content strategy that drives marketing objectives and fuels business growth within the...

Head of B2B Campaign Strategy

2 months ago

San Jose, California, United States Marketo, an Adobe Company Full time

About Marketo, an Adobe Company

At Marketo, we are dedicated to transforming the landscape of digital marketing. Our mission is to empower businesses of all sizes—from startups to established enterprises—to create and deliver exceptional marketing experiences. We believe in fostering an inclusive environment where innovative ideas can flourish, and we are committed to providing equal opportunities for all our employees.

Position Overview

The Director of B2B Campaign Marketing will be responsible for designing and executing comprehensive global campaigns aimed at driving revenue growth. This role will require collaboration with various teams, including Worldwide Field Operations, Field Sales, B2B Product Marketing, and GMO, to create and implement strategic marketing initiatives that align with our revenue objectives. This position offers a unique opportunity to influence Marketo's market presence and growth through innovative, data-driven marketing strategies.

Key Responsibilities

  • Develop and oversee all facets of integrated campaign strategies, including Account-Based Marketing (ABM) and field marketing initiatives, in alignment with business goals to enhance pipeline and Annual Recurring Revenue (ARR).
  • Foster and maintain strong relationships with sales teams and cross-functional partners to ensure effective campaign execution.
  • Lead and nurture a high-performing marketing team to meet organizational objectives.
  • Identify, assess, and optimize key marketing programs and resources to enhance performance and deliver value.
  • Experiment with and implement innovative marketing tactics to derive actionable insights and improve campaign effectiveness.
  • Manage the successful execution of marketing projects, including budget management, resource allocation, and timely delivery of outputs.
  • Collaborate across departments to enhance efficiency, streamline operations, and establish best practices.

Qualifications for Success

  • Proven Leadership in B2B Marketing: A successful track record with over 10 years of experience in high-tech B2B marketing, with cloud marketing experience being advantageous.
  • Expertise in ABM and Field Marketing: Demonstrated success in leading ABM, digital, and field marketing initiatives within a B2B SaaS context, catering to various segment sizes from Enterprise to SMB.
  • Team Leadership: A minimum of 5 years of experience in managing and developing high-achieving marketing teams.
  • Analytical Mindset: Strong analytical capabilities to evaluate campaign performance, extract insights, and refine strategies.
  • Technical Acumen: Comprehensive understanding of marketing technologies, including automation platforms, ABM tools, analytics, and CRM systems, with a readiness to embrace new technologies.
  • Innovative Thinking: A forward-thinking approach with a continuous drive for improvement and innovation.
  • Effective Communication: Excellent interpersonal and communication skills to cultivate relationships with cross-functional teams.
  • Business Insight: Deep understanding of B2B customer needs and the ability to translate these into impactful marketing campaigns.

Marketo values a diverse workforce and is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

We are committed to making our application process accessible to all users. If you require assistance due to a disability or special need, please reach out for support.