Chief Marketing Officer

2 weeks ago


Philadelphia, Pennsylvania, United States AION Management LLC Full time
Job Overview

Position Summary:

As the Chief Marketing Officer at AION Management LLC, you will spearhead the marketing and customer engagement initiatives aimed at enhancing the company's market footprint. Your responsibilities will include directing lead generation efforts, overseeing brand representation across various platforms—including social media, websites, and overall digital presence—as well as managing public relations within our Property Management sector.

In this role, you will craft innovative marketing strategies, supervise corporate sales and marketing teams, and ensure uniform branding across all channels. You will also be tasked with developing, maintaining, and improving strategic marketing efforts both externally and internally.

Key Responsibilities:

  • Lead all marketing and sales initiatives, including lead generation, presentations, contract negotiations, and brand representation.
  • Manage corporate brand strategy, from conception to execution.
  • Design and implement comprehensive marketing strategies to enhance brand visibility, attract customers, and drive revenue growth.
  • Stay informed about the latest technologies and trends in the industry, as well as competitor activities.
  • Oversee corporate sales and marketing personnel.
  • Coordinate the completion of RFPs, negotiate contracts, and conduct market research to evaluate effectiveness and monitor competitors.
  • Collaborate with the Training Department and Property Operations on sales training and site team needs.
  • Utilize CRM systems to track and analyze critical data, manage sales cycle times, and develop key performance indicators for sales performance assessment.
  • Provide constructive feedback and coaching to the sales team, conduct sales meetings, and communicate company sales objectives at regional levels.
  • Review shopping reports, identify needs, and work with Property Operations and Training to address gaps.
  • Lead the planning and development of marketing materials, manage social media and online advertising campaigns, and ensure consistent messaging and branding.
  • Collaborate with operational leaders on regional and company-wide marketing initiatives and manage online reputation across platforms.
  • Ensure site marketing teams conduct regular site visits, stay updated on market trends, and participate in industry education conferences.
  • Manage corporate and property marketing budgets.
  • Establish KPIs and provide relevant reporting to the Management Company team regarding marketing outcomes.
  • Oversee public relations efforts for the Management Company, including developing and maintaining a market presence for AION, as well as managing crisis situations.

Qualifications:

  • 10+ years of experience in sales and marketing management, with at least 5 years in sales.
  • Expertise in designing and implementing sales processes and systems, preferably within property management.
  • Interest and experience in identifying, vetting, and implementing new marketing technologies.
  • Strong interpersonal skills, with the ability to lead and inspire teams while managing sensitive information with integrity.
  • Proficiency in MS Office Suite and a willingness to learn new software.
  • Ability to remain seated for extended periods, travel up to 50% of the time, and lift up to fifteen pounds as necessary.
  • Prior experience in management and strategic operations, with a background in property management required.
  • Demonstrated problem-solving, negotiation, and presentation skills, with the ability to prioritize and manage competing priorities effectively.
  • Analytical skills with experience in developing strategic marketing plans.

Core Competencies:

  • Courage - Addressing difficult issues directly and articulating necessary points.
  • Decision Quality - Making timely and effective decisions that propel the organization forward.
  • Drives Results - Consistently achieving results, even in challenging circumstances.
  • Instills Trust - Building confidence and trust through honesty, integrity, and authenticity.
  • Business Insight - Leveraging knowledge of business and the marketplace to advance organizational goals.
  • Strategic Vision - Anticipating future possibilities and translating them into actionable strategies.
  • Interpersonal Savvy - Relating comfortably with diverse groups of individuals.
  • Talent Development - Cultivating talent to meet both individual career aspirations and organizational objectives.
  • Nimble Learning - Engaging in active learning through experimentation, using both successes and failures as lessons.
  • Planning and Alignment - Strategically planning and prioritizing work to meet commitments aligned with organizational goals.
  • Team Building - Creating strong teams that leverage diverse skills and perspectives to achieve common objectives.

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