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Chief Marketing Officer

2 months ago

Philadelphia, Pennsylvania, United States Veritext Legal Solutions Full time
Overview:

At Veritext Legal Solutions, we prioritize delivering outstanding service to our clients, which is the cornerstone of our operations. The Vice President of Marketing and Communications plays a pivotal role in crafting and implementing the strategic vision for our marketing and communication initiatives, enhancing brand recognition, and fostering awareness. This position requires a strategic thinker adept at creating and sharing compelling narratives with a diverse audience, upholding brand integrity, and utilizing market insights to position Veritext as a leader in the legal services sector while driving its growth.

Key Responsibilities:

Strategic Direction: Develop and implement comprehensive marketing and communication strategies that align with Veritext's objectives and elevate our market presence. Brand Oversight: Manage the strategic evolution of the Veritext brand, ensuring its relevance and strength in a competitive landscape. Direct the development and consistency of Veritext's brand identity across all channels. Audience Connection: Tailor communication strategies to effectively engage various stakeholders, including clients, independent contractors, employees, and investors. Leadership Development: Mentor and lead a team of marketing and communication professionals, fostering a culture of innovation and excellence. Public Relations and Media Engagement: Lead public relations initiatives, including crafting key messages, collaborating with PR firms for media placements, managing media inquiries, and building relationships with influential media outlets. Internal Communications: Oversee programs and initiatives that enhance internal communication. Manage internal and external websites, develop communication protocols, and assist in creating platforms that align with organizational goals. Market Research and Insights: Direct the collection of primary and secondary market research to identify trends and understand client needs, informing new product development and opportunities. Collaborate with technology and product management teams to refine Veritext's value propositions. Event Coordination: Play a crucial role in organizing and participating in various company events, including annual meetings, philanthropic initiatives, and employee engagement programs. Acquisition Communication Strategy: Manage communication strategies for acquisitions, ensuring clear messaging to stakeholders to facilitate smooth transitions and alignment with Veritext's culture.

Leadership Responsibilities:

Directly oversee a team of professionals, providing guidance and mentorship while fostering a collaborative and positive work environment. Establish clear performance objectives and monitor progress, providing regular feedback and conducting evaluations. Allocate resources effectively to maximize productivity while adhering to budget constraints. Engage in professional development initiatives that promote growth as a leader. Support organizational goals and serve as an ambassador for key business priorities. Promote a safe and inclusive work environment that aligns with company values. Integrate diversity, equity, and sustainability initiatives into internal and external programs.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred. At least 10 years of marketing experience, with significant leadership experience in a senior role, ideally within the legal services industry. Proven success in developing and executing strategic marketing plans that meet or exceed objectives. Strong leadership capabilities, with a history of mentoring and developing high-performing teams. Exceptional analytical skills, with the ability to convert market insights into actionable strategies. Excellent communication skills, capable of articulating the company's vision and strategies to a diverse audience.

Benefits:

Competitive compensation and comprehensive rewards package. Extensive medical, dental, and vision insurance. Hybrid work structure. Paid Time Off for rest and personal interests (including holidays, personal days, vacation, and sick leave). Comprehensive mental health benefits with minimal costs for employees and their families. Matched 401(k) plan to support future savings. Pet insurance to promote the well-being of your pets. Flexible Spending Accounts for healthcare and dependent care. Company-paid life insurance and disability coverage. Opportunities for personal and professional development. Engaging company culture initiatives. Generous employee referral and tuition reimbursement programs.

Veritext is dedicated to fostering a vibrant community based on collaboration, innovation, and inclusivity, where every individual feels valued and empowered. We celebrate diverse perspectives and are committed to employing qualified individuals without discrimination. Our commitment to sustainability and social engagement aims to create long-term value for our employees and communities.

Veritext participates in E-Verify to confirm work authorization in the U.S.