Sponsorship Development Manager

4 weeks ago


Santa Rosa, California, United States Santa Rosa Growlers Full time
Job Overview

The Santa Rosa Growlers are seeking a highly motivated and results-driven Sponsorship Coordinator to join our team. As a key member of our marketing and sales team, you will play a vital role in securing and managing sponsorships that drive revenue, enhance the fan experience, and support our community presence.

Key Responsibilities:

  • Sponsorship Acquisition:
    • Identify and secure sponsorship opportunities with local, regional, and national businesses.
    • Develop tailored sponsorship packages that align with partner goals and team objectives.
    • Pitch sponsorship proposals to potential partners and negotiate terms of agreements.
  • Relationship Management:
    • Serve as the main point of contact for existing sponsors, ensuring satisfaction and delivering on contractual obligations.
    • Foster long-term relationships with sponsors by maintaining consistent communication and offering creative activation ideas to maximize ROI.
  • Activation & Execution:
    • Collaborate with the marketing and game-day operations teams to ensure successful activation of sponsorships during games and events.
    • Oversee the implementation of sponsorship agreements, including coordinating signage, promotional activities, and public recognition during games.
  • Reporting & Evaluation:
    • Track and report the success of sponsorship initiatives, providing insights on ROI and recommending improvements for future deals.
    • Conduct post-event or season evaluations to ensure sponsors are satisfied with the results and to identify upsell opportunities.
  • Collaboration & Innovation:
    • Work closely with other departments to integrate sponsorship elements into various team initiatives.
    • Stay informed about industry trends and best practices in sports sponsorship and continuously look for innovative ways to enhance sponsorship offerings.

Qualifications:

  • 2+ years of experience in sales, sponsorship sales, corporate partnerships, or a related field.
  • Strong negotiation and presentation skills.
  • Excellent interpersonal and communication skills, with the ability to build and maintain relationships.
  • Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
  • Knowledge of the sports industry, especially hockey, is a strong asset, but not required.

Preferred Skills:

  • Strong relationship building and sales skills.
  • Familiarity with CRM software and project management tools.
  • Understanding of local business markets and community engagement strategies.

Benefits:

  • Game tickets & merchandise

Application Process:

Interested candidates should submit a resume and cover letter to michelle@santarosagrowlers.com.


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