Marketing Manager
4 weeks ago
WS Development is a mixed-use developer with a mission to create places people want to be. With a focus on art, science, innovation, and people, WS strives to engage each community it serves with best-in-class experiences, designed with customers, tenants, and partners in mind.
Job SummaryWe are seeking a Marketing Manager to join our team at Montgomery Village. The successful candidate will be responsible for developing and implementing innovative marketing strategies to drive traffic to the property and its tenants, while staying true to the brand identity of Montgomery Village.
Key Responsibilities- Develop and implement an annual marketing plan to maximize the marketing budget and drive traffic to the property and its tenants.
- Review and understand center sales and traffic trends, and implement reporting strategies to inform marketing decisions.
- Plan and execute multiple events per month, from conception to execution.
- Oversee public relations for the property, including composing engaging press releases and distributing press materials to the media.
- Maintain and manage website presence, email list, and social channels, with a focus on Instagram and Facebook.
- Inform retail partners of marketing activities and support requests for on/off-site programming/activation.
- Execute paid media programs, including digital, OOH, and print channels, as well as sponsorship efforts.
- Manage local production and use of on/off-site collateral material and distribution.
- Partner with the GM to identify and create revenue-generating opportunities to achieve the financial goals of the property.
- Prepare and review marketing budget, financial, and various related reports.
- BS/BA in Marketing/Business Administration or similar field, with at least 5 years of experience in marketing, event planning, social media planning, public relations, marketing, and media relations.
- Excellent oral, written, organizational, and interpersonal skills.
- Proficiency in Microsoft Office and social media channels (Instagram, Facebook).
- Proficiency in marketing-based tools (i.e. Iconosquare, Canva, Constant Contact, Sweet IQ, Wordpress).
- Basic knowledge of Adobe Suite products, including Photoshop, Illustrator, and InDesign, is a plus.
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