Director, ABM Strategy Lead

3 days ago

San Francisco, California, United States PagerDuty Full time
Account-Based Marketing Director

PagerDuty is a global leader in digital operations management, and we're seeking a seasoned Account-Based Marketing Director to join our team. As a key member of our Global Demand Generation team, you'll be responsible for developing and executing strategic programs that drive revenue growth and customer engagement.

Key Responsibilities:
  • Develop and execute an ABM strategy that aligns with the company's revenue goals, including 1:Many, 1:Few, and 1:1 program types.
  • Collaborate with cross-functional teams to identify and segment high-value accounts, conduct in-depth account research, and understand GTM priorities and goals.
  • Lead the development of ABM playbooks that scale across our global enterprise sales teams, including account mapping and research process, persona development, target account list creation, content development, offer strategies, and marketing channel guidance.
  • Analyze account-based metrics to ensure business impact is measured by target account pipeline/bookings (sourced/influenced), database growth, and account/person engagement.
Requirements:
  • 8+ years of experience in demand generation roles at a SaaS company, with at least 3 years in a senior-level people management role.
  • 3+ years of experience leading account-based marketing programs in partnership with enterprise sales organizations.
  • Experience with ABM tools (e.g., Demandbase or 6sense) and marketing automation (Marketo preferred).
  • Proven track record of building successful trusted partnerships with internal stakeholders to craft programs that are metrics-driven in their approach.
What We Offer:
  • Competitive salary and comprehensive benefits package.
  • Flexible work arrangements and generous paid vacation time.
  • Paid holidays and sick leave, as well as Dutonian Wellness Days and HibernationDuty.
  • Company equity, ESPP, and retirement or pension plan.
  • Paid parental leave and volunteer time off.

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.

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