Director, ABM Strategy Lead

2 months ago

San Francisco, California, United States PagerDuty Full time
Director, ABM and Marketing Strategy

PagerDuty is seeking a seasoned Director, ABM and Marketing Strategy to lead our Global Demand Generation team. As a key member of our leadership team, you will be responsible for developing and executing strategic programs that drive revenue growth and customer engagement.

Key Responsibilities:
  • Develop and execute an ABM strategy that aligns with the company's revenue goals, leveraging an integrated mix of inbound and outbound tactics.
  • Oversee the planning, development, and execution of marketing programs targeting specific verticals, including the U.S. Public Sector.
  • Collaborate closely with Sales and Customer Success leaders to identify and segment high-value accounts, conduct in-depth account research, and understand GTM priorities and goals.
  • Build and manage a team of ABM and vertical marketing program managers, ensuring they have the skills and knowledge needed to execute successful ABM programs.
Requirements:
  • 8+ years of experience in demand generation roles at a SaaS company, with at least 3 years in a senior-level people management role.
  • 3+ years of experience leading account-based marketing programs in partnership with enterprise sales organizations.
  • Experience with ABM tools and marketing automation platforms.
  • Proven track record of building successful trusted partnerships with internal stakeholders to craft programs that are metrics-driven in their approach.
What We Offer:
  • Competitive salary and bonus structure.
  • Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Flexible work arrangements and remote work options.
  • Opportunities for professional growth and development.

PagerDuty is a global leader in digital operations management, and we're committed to creating a diverse and inclusive work environment. If you're a motivated and experienced professional looking for a new challenge, we encourage you to apply.

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