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Head of Marketing

2 months ago

Chicago, Illinois, United States Sky Mavis Full time
About the Role

We are seeking a highly experienced and skilled Head of Marketing to join our team at Sky Mavis. As a key member of our leadership team, you will be responsible for developing and executing our overall marketing strategy, driving business growth, and leading our marketing team to achieve exceptional results.

Key Responsibilities:
  • Marketing Strategy and Planning: Develop and execute comprehensive marketing strategies to drive business growth, increase brand awareness, and engage our target audience.
  • Team Leadership: Lead and manage a high-performing marketing team, providing guidance, coaching, and development opportunities to ensure they have the skills and expertise needed to succeed.
  • Campaign Execution: Oversee the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing.
  • Performance Measurement and Analysis: Develop and track key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives, and make data-driven decisions to optimize future efforts.
  • Brand Management: Develop and maintain a strong brand identity, ensuring consistency across all marketing channels and customer touchpoints.
  • Collaboration and Communication: Work closely with cross-functional teams, including sales, product, and customer success, to ensure alignment and effective communication of marketing strategies and initiatives.
Requirements:
  • 15+ years of experience: Proven track record of leading large-scale marketing organizations and driving business growth through effective marketing strategies.
  • Proven leadership skills: Ability to lead and manage high-performing teams, develop and coach team members, and make strategic decisions.
  • Marketing expertise: Deep understanding of marketing principles, including branding, digital marketing, social media, email marketing, and traditional marketing.
  • Analytical skills: Ability to collect, analyze, and interpret data to inform marketing decisions and measure campaign success.
  • Communication skills: Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and initiatives to both technical and non-technical stakeholders.
Preferred Qualifications:
  • Experience in the fintech industry: Proven experience in the fintech industry, with a deep understanding of the market and its trends.
  • Experience with marketing automation: Experience with marketing automation tools and platforms, including Marketo, Pardot, or HubSpot.
  • Experience with data analysis: Experience with data analysis tools and platforms, including Google Analytics, Tableau, or Power BI.