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Head of Asset Management Marketing

2 months ago

Chicago, Illinois, United States Northern Trust Full time
About Northern Trust

Northern Trust is a leading global financial institution with a rich history dating back to 1889. As a Fortune 500 company, we have established ourselves as a trusted partner for individuals, families, and institutions seeking innovative financial services and guidance.

Our commitment to service, expertise, and integrity has enabled us to build a strong reputation and foster long-lasting relationships with our clients. With over 130 years of experience and a team of over 22,000 partners, we continue to evolve and adapt to the changing needs of our clients and the market.

Job Summary

We are seeking a dynamic and experienced professional to join our team as the Head of Asset Management Marketing. In this role, you will be responsible for driving awareness for Northern Trust Asset Management's (NTAM) brand and investment expertise to initiate and strengthen client engagement.

You will lead a global team and be focused on developing and executing integrated marketing, communications, and business strategies across institutional and wealth management client channels, investment platforms, and media.

Key Responsibilities
  • Develop and Implement Marketing Strategies

    Create and execute scalable marketing and communication strategies to improve awareness of and adoption of our capabilities. This includes developing marketing plans, setting measurable objectives, and identifying target audiences.

  • Content Creation and Distribution

    Oversee the development of compelling marketing content, across a myriad of formats – articles, whitepapers, case studies, and presentations – to increase engagement with our target institutional and wealth management audiences. Utilize various organic and in-organic channels to distribute content that is fit for purpose across varying awareness, lead generation, and retention marketing strategies.

  • Brand Management

    Manage and increase the brand image of NTAM. Ensure consistency in messaging, visual identity, and brand positioning across all marketing channels, platforms, and materials. Collaborate with internal stakeholders to develop and maintain brand guidelines.

  • Digital Marketing and Online Presence

    Enhance the use of existing digital channels and leverage new channels to scale our marketing efforts to increase brand visibility and generate leads. Optimize our website and digital platforms for search engine visibility, user experience, and lead generation.

  • Client Engagement and Relationship Management

    Collaborate closely with key internal stakeholders across sales, product, and investors to drive client acquisition and retention efforts. Develop and implement client engagement programs to foster strong relationships with clients, industry influencers, and key partners to enhance brand reputation and drive business growth.

  • Marketing Data and Analytics

    Set clear and measurable objectives and consistently monitor and report on the effectiveness of the group's efforts. Derive data-driven insights from all marketing activities and third-party platforms to inform marketing activities and increase their effectiveness.

  • Market Research and Competitive Analysis

    Conduct market research to identify emerging trends, client needs, and competitor strategies. Analyze market data and client insights to inform marketing strategies and product development initiatives. Stay informed about regulatory and industry changes that may impact asset management marketing efforts.

  • Team Leadership and Collaboration

    Lead a team of marketing professionals, providing guidance, coaching, and support. Foster a collaborative and innovative culture within the marketing team, encouraging cross-functional collaboration with other departments such as sales, product management, and compliance.

Qualifications
  • Bachelor's Degree in Marketing, Finance, or a Related Field

    A Master's degree is preferred.

  • Minimum of 10 Years of Experience in Asset Management Marketing

    With a focus on institutional and wealth management investor segments. Minimum 5 years' experience in a large, global multinational organization – able to work in a matrix environment.

  • Deep Knowledge of the Asset Management Industry

    Investment capabilities, and investor segments – globally.

  • Proven Track Record of Developing and Executing Successful Marketing Strategies

    In the asset management sector. Experience in marketing asset management vehicles in various growth areas of asset management such as ETFs, model portfolios, customized separately managed accounts (SMAs), direct indexing, and private investments.

  • Strong Understanding of Digital Marketing Best Practices

    And experience in leveraging digital channels for lead generation and brand building.

  • Excellent Written and Verbal Communication Skills

    With the ability to translate complex investment concepts into clear and compelling messages.

  • Strong Analytical Skills

    And ability to leverage data and insights to drive marketing decisions.

  • Demonstrated Experience Effectively Managing Senior Stakeholders

    Across large organizations.

  • Proven Leadership Skills

    With experience in managing and developing a team.

  • Ability to Thrive in a Fast-Paced, Deadline-Driven Environment

    And manage multiple projects simultaneously.

  • Professional Certifications Such as CFA or CIMA

    Preferred.

  • FINRA Licensing Preferred (Series 7 and 24)

Working with Us

At Northern Trust, we value our employees and strive to create a work environment that is flexible, collaborative, and inclusive. We offer a range of benefits and opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

We are an equal opportunities employer and welcome applications from diverse candidates. Please note that we do not discriminate on the basis of age, disability, gender, marital status, nationality, race, religion, or sexual orientation.

Thank you for considering Northern Trust as your next career step. We look forward to reviewing your application.