Head of Performance Media

1 day ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Head of Performance Media

At Publicis Collective, we're redefining the future of marketing by harnessing the power of data and technology to drive growth and ROI. We're seeking a seasoned leader to join our team as the Head of Performance Media, responsible for reimagining our global performance campaign marketing strategy.

Key Responsibilities:
  • Lead and manage a diverse and hybrid performance marketing team specializing in campaign/demand generation strategy
  • Reimagine our company's performance marketing strategy from campaign execution, channel selection, MarTech integration, personalization, and data-driven decision making
  • Drive exponential growth and revenue for a leading digital transformation partner
  • Analyze performance data deeply to identify key growth paths and opportunities for optimization across various channels
  • Work directly with regional and local market teams to align strategies and ensure consistent delivery of client objectives
  • Implement rigorous testing and data analysis techniques to continually refine and enhance media strategies
  • Stay abreast of the latest trends and advancements in performance marketing, fintech industry standards, and digital analytics to maintain a competitive edge
  • Provide regular, detailed reports and insights to both the agency leadership and the client, demonstrating the impact and effectiveness of strategies and campaigns
  • Foster strong relationships with the client, understanding their needs and expectations, and ensuring that all deliverables are met with the highest standards of quality and efficiency
Qualifications:
  • Extensive experience in Consumer DTC digital marketing with a focus on performance marketing, preferably from a SaaS company in the fintech technology sector
  • Proven track record of successfully building and launching integrated global marketing campaigns, with a strong ability to translate audience and data insights into meaningful strategies that drive lead conversion and company revenue
  • Experience building, leading, and retaining a team of campaign managers, with strong emotional intelligence and collaboration skills
  • Strong understanding of the digital channel ecosystem and how to partner with marketing ops, paid/social media, and web to develop unique amplification opportunities that grow brand value and relevance
  • Experience with managing and analyzing customer databases to optimize segmentation and personalization marketing efforts
  • 12+ years of progressive experience within or around the performance media ecosystem, with experience with business conversion and creating growth
  • 8+ years of demonstrated success in managing and leading performance marketing teams
  • Results-driven with a track record of delivering successful performance marketing campaigns and achieving KPIs
  • Strong understanding of the latest trends, insights, and best practices in the performance marketing industry

We're looking for a seasoned leader who is passionate about performance marketing, has a strong track record of delivering results, and is committed to driving growth and ROI for our clients. If you're a strategic thinker with a passion for data-driven decision making, we encourage you to apply for this exciting opportunity.

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