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Head of Asset Management Marketing

2 months ago

Chicago, Illinois, United States Northern Trust Corp. Full time
About Northern Trust Asset Management

Northern Trust Asset Management is a globally recognized leader in the financial industry, with a rich history dating back to 1889. As a Fortune 500 company, we pride ourselves on providing innovative financial services and guidance to the world's most successful individuals, families, and institutions.

We are committed to remaining true to our enduring principles of service, expertise, and integrity, which have enabled us to build a reputation as a trusted partner for our clients. With over 130 years of financial experience and a team of over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

Position Overview

We are seeking a highly experienced and dynamic professional to join our team as the Head of Asset Management Marketing. In this role, you will be responsible for driving awareness for Northern Trust Asset Management's brand and investment expertise to initiate and strengthen client engagement. You will lead a global team and be focused on developing and executing integrated marketing, communications, and business strategies across institutional and wealth management client channels, investment platforms, and media.

The ideal candidate is an entrepreneurial, strategic thinker with practical marketing expertise and the ability to execute, leveraging their deep knowledge of the asset management industry and their experience marketing to professional investors across institutional and wealth management segments. This role will report to the President of NTAM and serve on the Asset Management Executive Group.

Key Responsibilities
  1. Develop and implement marketing strategies to improve awareness of and adoption of our capabilities, including developing marketing plans, setting measurable objectives, and identifying target audiences.
  2. Oversee the development of compelling marketing content across various formats, such as articles, whitepapers, case studies, and presentations, to increase engagement with our target institutional and wealth management audiences.
  3. Manage and increase the brand image of NTAM, ensuring consistency in messaging, visual identity, and brand positioning across all marketing channels, platforms, and materials.
  4. Enhance the use of existing digital channels and leverage new channels to scale our marketing efforts, increasing brand visibility and generating leads.
  5. Collaborate closely with key internal stakeholders across sales, product, and investors to drive client acquisition and retention efforts.
  6. Set clear and measurable objectives and consistently monitor and report on the effectiveness of the group's efforts.
  7. Conduct market research to identify emerging trends, client needs, and competitor strategies.
  8. Lead a team of marketing professionals, providing guidance, coaching, and support.
Qualifications
  1. Bachelor's degree in Marketing, Finance, or a related field; Master's degree preferred.
  2. Minimum of 10 years of experience in asset management marketing, with a focus on institutional and wealth management investor segments.
  3. Deep knowledge of the asset management industry, investment capabilities, and investor segments globally.
  4. Proven track record of developing and executing successful marketing strategies in the asset management sector.
  5. Strong understanding of digital marketing best practices and experience in leveraging digital channels for lead generation and brand building.
  6. Excellent written and verbal communication skills.
  7. Strong analytical skills and ability to leverage data and insights to drive marketing decisions.
  8. Demonstrated experience effectively managing senior stakeholders across large organizations.
  9. Proven leadership skills with experience in managing and developing a team.
  10. Professional certifications such as CFA or CIMA preferred.
Working with Us

As a Northern Trust partner, you will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. We are committed to working with and providing reasonable accommodations to individuals with disabilities.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies. Build your career with us and apply today.