Head of Asset Management Marketing Lead

3 weeks ago

Chicago, Illinois, United States Northern Trust Full time

About Northern Trust:

Northern Trust is a globally recognized, award-winning financial institution with a rich history dating back to 1889. As a Fortune 500 company, we provide innovative financial services and guidance to the world's most successful individuals, families, and institutions.

We are committed to remaining true to our enduring principles of service, expertise, and integrity. With over 130 years of financial experience and a team of over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

We are seeking a dynamic and experienced professional to join our team as the Head of Asset Management Marketing. In this role, you will be responsible for driving awareness for Northern Trust Asset Management's (NTAM) brand and investment expertise to initiate and strengthen client engagement.

You will lead a global team and be focused on developing and executing integrated marketing, communications, and business strategies across institutional and wealth management client channels, investment platforms, and media.

The ideal candidate is an entrepreneurial, strategic thinker with practical marketing expertise and the ability to execute. They should have a deep knowledge of the asset management industry and experience marketing to professional investors across institutional and wealth management segments.

This role will report to the President of NTAM and serve on the Asset Management Executive Group.

Key Responsibilities:
  • Develop and implement marketing strategies: Create and execute scalable marketing and communication strategies to improve awareness of and adoption of our capabilities. This includes developing marketing plans, setting measurable objectives, and identifying target audiences.
  • Content creation and distribution: Oversee the development of compelling marketing content, across a myriad of formats - articles, whitepapers, case studies, and presentations - to increase engagement with our target institutional and wealth management audiences.
  • Brand management: Manage and increase the brand image of NTAM. Ensure consistency in messaging, visual identity, and brand positioning across all marketing channels, platforms, and materials. Collaborate with internal stakeholders to develop and maintain brand guidelines.
  • Digital marketing and online presence: Enhance the use of existing digital channels and leverage new channels to scale our marketing efforts to increase brand visibility and generate leads. Optimize our website and digital platforms for search engine visibility, user experience, and lead generation.
  • Client engagement and relationship management: Collaborate closely with key internal stakeholders across sales, product, and investors to drive client acquisition and retention efforts. Develop and implement client engagement programs to foster strong relationships with clients, industry influencers, and key partners to enhance brand reputation and drive business growth.
  • Marketing data and analytics: Set clear and measurable objectives and consistently monitor and report on the effectiveness of the group's efforts. Derive data-driven insights from all marketing activities and third-party platforms to inform marketing activities and increase their effectiveness.
  • Market research and competitive analysis: Conduct market research to identify emerging trends, client needs, and competitor strategies. Analyze market data and client insights to inform marketing strategies and product development initiatives. Stay informed about regulatory and industry changes that may impact asset management marketing efforts.
  • Team leadership and collaboration: Lead a team of marketing professionals, providing guidance, coaching, and support. Foster a collaborative and innovative culture within the marketing team, encouraging cross-functional collaboration with other departments such as sales, product management, and compliance.
Qualifications:
  • Bachelor's degree in Marketing, Finance, or a related field. Master's degree preferred.
  • Minimum of 10 years of experience in asset management marketing, with a focus on institutional and wealth management investor segments.
  • Minimum 5 years' experience in a large, global multinational organization - able to work in a matrix environment.
  • Deep knowledge of the asset management industry, investment capabilities, and investor segments - globally.
  • Proven track record of developing and executing successful marketing strategies in the asset management sector.
  • Experience in marketing asset management vehicles in various growth areas of asset management such as ETFs, model portfolios, customized separately managed accounts (SMAs), direct indexing, privates.
  • Strong understanding of digital marketing best practices and experience in leveraging digital channels for lead generation and brand building.
  • Excellent written and verbal communication skills, with the ability to translate complex investment concepts into clear and compelling messages.
  • Strong analytical skills and ability to leverage data and insights to drive marketing decisions.
  • Demonstrated experience effectively managing senior stakeholders across large organizations.
  • Proven leadership skills with experience in managing and developing a team.
  • Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
  • Professional certifications such as CFA or CIMA preferred.
  • FINRA licensing preferred (Series 7 and 24).

Working with Us:

As a Northern Trust partner, you will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve. We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies. Build your career with us and apply today.

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