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Marketing Measurement Lead

2 months ago

New York, New York, United States Tik Tok Full time
About the Role

We are seeking a highly skilled Marketing Measurement Lead to join our team at TikTok. As a key member of our Marketing Science team, you will be responsible for interpreting the performance of advertising on our platform and working with advertisers to optimize their activity.

Key Responsibilities
  • Partner with the global accounts team and cross-functional partners to develop and execute measurement learning agendas.
  • Collaborate with product and regional Measurement / Sales teams to implement measurement needs at the campaign level.
  • Serve as the primary contact for senior clients and their agency counterparts to ensure successful business outcomes.
  • Help route client feedback to product teams to improve measurement feedback loops.
  • Bring measurement expertise to upskill internal measurement teams.
Requirements
  • Proficient measurement experience in performance, large enterprise clients, and a track record of behavior change through good measurement.
  • At least 10+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers.
  • Strong strategic understanding of enterprise performance measurement, including auctions, incrementality measurement, econometric mix modeling, and attribution logic.
  • Experience in inferential problem solving through experimental design and analytical methods.
  • Exceptional time-management and goal-oriented task management skills.
Preferred Qualifications
  • Relevant bachelor's degree in a quantitative field; graduate degree in a science, mathematics, operations, business, digital marketing, or research preferred.
  • Recent hands-on experience in navigating clean room or privacy-enhancing measurement requirements.
  • Interest in working in a fast-paced environment with global talent.