VP of Marketing Lead

2 days ago

New York, New York, United States Cast & Crew Full time
About the Role

We are seeking a highly skilled and experienced VP of Marketing to lead our TCS Brands growth marketing strategies. As a key member of our leadership team, you will be responsible for developing and executing campaigns to drive customer acquisition and engagement across our brands, including FilmFreeway, FinalDraft, Voice123, ShareGrid, and Industry Arts.

You will work closely with our General Managers to develop marketing strategies and help them achieve their P&L goals. Your expertise in growth marketing, leadership skills, and ability to drive cross-functional projects will be essential in this role.

Key Responsibilities
  • Develop and execute growth marketing strategies to drive customer acquisition and engagement across our brands
  • Lead and manage a team of growth marketers, providing mentorship, coaching, and professional development opportunities
  • Collaborate with cross-functional teams to develop and execute campaigns that drive customer acquisition and engagement
  • Create and manage a growth marketing budget and track and report on campaign performance
  • Make decisions on which channels to invest in to drive optimal growth for our brands
  • Develop an SEO and AI organic roadmap and work with our content team to support organic plans
  • Establish systems and processes for measuring results and work with our data team to improve marketing efficiency
  • Review our current toolsets and upgrade or recommend new tools as needed
  • Interpret and leverage customer behavior data to optimize marketing efforts and craft high-impact growth strategies across all parts of the funnel
What We're Looking For
  • Expertise in growth marketing aimed at a B2C audience, with the ability to ideate and drive campaign strategy across marketing functions to meet business objectives
  • Excellent leadership skills, with proven experience managing teams and cross-functional projects
  • Prior experience directing paid acquisition strategy, evaluating results, and adjusting audiences and/or content to meet the ever-changing nature of major advertising platforms and social media
  • Prior experience with SEO and content creation, and a proven track record of driving organic growth
  • Prior experience managing robust email campaigns and creating user journeys
  • Deep understanding of customer segmentation and strategizing effective communication and positioning for each unique segment
  • Strong analytical skills, including advanced proficiency with Google Analytics 4 and Amplitude (or analogous platform), and experience using data to drive decision-making
  • Technical acuity with BI platforms such as Looker and/or Tableau
  • Familiarity with attribution platforms for iOS
  • Good communicator, great collaborator, and team member
  • Excellent written and verbal communication skills, with the ability to articulate complex concepts to a variety of audiences
  • Exceptional project management skills, with the ability to create roadmaps, drive consensus, allocate budget and resources, and deliver projects on time
Compensation and Benefits

Compensation for this role is commensurate with experience, qualifications, and skills. We offer a comprehensive package of employee benefits, including medical, dental, vision, PTO, health and wellness programs, employee discounts, and more. Note that benefits are subject to eligibility requirements.

Due to the high volume of applicants, it is likely that only shortlisted candidates will be contacted.

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship, or marital status.

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