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Director of Marketing and Communications
3 months ago
Summary:We are the San Diego Strike Force. The only pro football team in San Diego, and we are on a (non) top secret mission to find our Director of Marketing and Communications. We are a lean and resourceful group whose front office operations are as fun and exciting as our last second wins on the field.
The Director of Marketing and Communications will primarily be responsible for helping us maximize ticket sales and sponsorship revenue opportunities through a strategic and creative cross-functional marketing effort
Essential Duties and Responsibilities:
- Lead a marketing offense utilizing our Brand and positioning, that drives and maximizes impact and revenue generation for Ticketing, Sponsorship and Merchandise
- Identify short-term and long-term scheduling, budget, and resource needs, and develop and manage an annual marketing budget
- Proactively strategize with the Box Office/Ticket Sales team to utilize data and insight in developing new campaigns, tactics, and products that will engage fans and lead to increased conversions
- Collaborate on the creation and execution of initiatives to build the database of prospective ticket purchasers
- Oversee the development and execution of B2B and B2C marketing collateral and advertising creative, including TV, radio, print, digital and social media advertising
- Lead paid media strategy, ensuring proper segmentation and channel placement
- Lead non-paid social media development, maximizing available content to grow organic customer/fan base
- Create programs to activate relationships with San Diego Strike Force partners and implement initiatives in conjunction with the Corporate Sponsorship team to accomplish marketing partner objectives
- Oversee the management and creation of social media/in-game/print/digital graphics and video elements to ensure consistent world class brand presentation for the organization
- Leverage effective multi-directional communication to ensure alignment with and delivery for stakeholders and clients.
- Oversee and manage marketing support staff (Consultants/Interns)
Preferred:
- Bachelor's degree preferred in Marketing, Communications, Business or Public Relations. Master's degree is a plus.
- Prior experience working with HubSpot Marketing and Sales platforms
- Ability to thrive in a fast-paced environment and manage marketing across multiple companies
- Strong leadership/management skills
- Creative and strategic thinker
- Proven ability to plan and manage budgets
- Excellent analytical and interpersonal skills
- Strong verbal and written communication
- Proven success working collaboratively across multi-functional teams
- Adobe suite proficiency – i.e. Photoshop/After Effects/etc. – or similar skill set
- Prior experience managing staff in the sports industry or hospitality
- Demonstrated understanding of social media algorithms, and growth strategies
Required Qualifications:
- 3-5 years of leading high-performing integrated brand marketing teams
- Proven experience in planning, delivering, communicating, and measuring strategic marketing and sales campaigns
- Strong command of the integrated marketing mix and all associated functions
- Media planning experience
- Sports marketing experience, especially in a team role, is highly preferred
- High attention to detail with ability to handle projects from brief through execution
- Demonstrated successful management and leadership skills
- Strong analytical skills to comprehend customer segmentation and market research
- Exceptional interpersonal communication skills, both verbal and written
- Self-starter, entrepreneurial with hands-on approach towards business
- Ability to multi-task and work within tight deadlines
Salary Range:
- $80,000 to $100,000
- Health Benefits
- PTO
Physical and environmental demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions
While performing the duties of this job the employee is regularly required to:
- Sit
- Stand
- Walk
- Speak in public
- Use telephone
- Use computer
- Speak, hear and write
Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions.
- The noise level in the office work environment is usually moderate.
- The noise level in the Arena/game environment is usually loud.
- The stress level may become high during certain times.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
