Senior Director, Consumer Communications Lead
2 months ago
We are seeking a highly experienced and ambitious Senior Director to lead and grow our roster of established clients in the tech space. As a client lead, you will provide added-value strategic and creative consultancy with a specific focus on fostering client relationships and growing business.
This is an exciting opportunity for a proactive professional who wants to help develop and grow a transformational unit and make a positive impact. A leader with a strong entrepreneurial spirit who is ready to join a forward-thinking, fast-paced, independent global organization.
Key Responsibilities- Client Relationship Management: Develop strong relationships with clients, providing added-value strategic consultancy, creative counsel and initiatives for retention and organic growth.
- Integrated Communications: Promote an integrated communications and multi-channel storytelling mindset to deliver a cohesive offer to clients.
- Creative Campaign Development: Brief the creative engineering team to bring concepts to life for cross-disciplinary and multi-channel campaigns.
- Media Relations: Run executive media relations programs, including providing media training for senior/c-suite clients.
- Service Delivery: Ensure the delivery of excellent, consistent service and results to clients; bring rigorous evaluation and measurement to campaign planning.
- Resource Planning: Be responsible for resource planning, budget and cost management.
- Upsell/Cross Sell Opportunities: Identify and secure upsell/cross sell opportunities with existing clients, plus client and services cascade opportunities across the network.
- Relationship Building: Build relationships/network with senior prospect decision makers and key intermediaries and influencers.
- Credentials and Pitches: Take a lead role on credentials and pitches for prospects, developing the strategic insight, messaging and creative concepts.
- Team Management: Manage and motivate direct reports, setting and reviewing goals; work to maximize strengths, improve weaknesses and support career development.
- Training and Development: Lead and participate in training, as a trainer and by contributing curriculum ideas.
We are looking for a seasoned professional with a strong track record of retention and organic growth of existing clients as well as winning accounts across a variety of sectors. With strong grounding in PR and experience in digital, social and planning, you are at ease counseling and guiding clients on a broad range of strategies. You know how to put a campaign together which successfully takes a client out of their comfort zone. You are an inspiring and collaborative leader with the aptitude to coach and motivate winning pitch and client teams to deliver service and work of the highest order. Mission focused and dynamic, you like to exceed goals, deliver results and make a positive impact. You thrive in a flexible, open-minded, 'can do' environment.
Requirements- About 7-9 years of experience with strong knowledge of the industry, emerging trends and technologies.
- Deep understanding of integrated communications; experience integrating PR with digital marketing, content and broader marketing activities.
- Experience in B2C tech; some experience of B2B tech would be helpful.
- Experience in influencer marketing, understanding of affiliate marketing and social media best practices.
- Knowledge of both earned media relations and sponsored opportunities.
- Excellent written and verbal communication skills; an articulate and convincing presenter.
- Successful commercial management; knowledge of finance, operational/information systems, HR.
- Ability to problem solve, project manage and multi-task. Will take charge of a situation and act.
- Integrity, humility, self-drive/initiative – and a sense of humor.
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