Community Outreach Coordinator

2 weeks ago


Reading Pennsylvania, United States Holisticare Hospice Full time
About the Role

We are seeking a highly motivated and passionate Community Liaison to join our dynamic team at Holisticare Hospice. As a key member of our team, you will be responsible for promoting our unique program and services in the community, while also growing our census and acting as a positive reflection of our hospice program.

Key Responsibilities
  • Determine primary decision makers and build positive relationships with members of the medical community and partners.
  • Promote and position Hospice's patient care service through regular visits, illustrating and reflecting the Hospice's quality of care and unique capabilities.
  • Build the brand of the hospice as the preferred hospice provider in our service area to achieve and exceed agency goals for growth and census management.
  • Make regular, planned calls to secure new referrals, build census, and meet established goals on new and existing, referring physicians; facilities; case managers discharge planners and social workers in hospitals and skilled nursing facilities; and other health care providers.
  • Conduct initial meetings with patients and families, giving an overview of hospice service and philosophy and obtaining consents for care.
Requirements
  • Bachelor's degree in a related field preferred. Additional experience may be substituted for educational requirement.
  • Minimum two (2) years of sales/marketing experience in healthcare required. Hospice/palliative marketing experience strongly preferred.
  • Prior clinical experience is preferred.
  • Skilled at establishing/maintaining working relationships with key staff, marketing contracts, and clinical staff to ensure thorough understanding of Hospice services.
  • Proven ability to generate and maintain relationships with new and existing accounts including physicians, healthcare professionals, and community agencies.


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