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Senior Product Marketing Manager for People Operations

2 months ago

New York, New York, United States Google Full time
About the Role

We're seeking a seasoned product marketing manager to lead the go-to-market strategy for our People Operations (POps) products. As a key member of our marketing team, you'll be responsible for developing and executing campaigns that drive user adoption and growth.

Key Responsibilities
  • Lead end-to-end product marketing for key POps products, encompassing segmentation, positioning, messaging, and campaign development.
  • Drive strategic campaigns aligned with user needs, cross-product positioning, and Google's overarching people narrative.
  • Serve as a strategic advisor to product and program owners, advocating for end users throughout the product lifecycle.
  • Craft compelling narratives that articulate core product stories, value propositions, and unique selling points.
  • Develop a comprehensive suite of enablement assets tailored to diverse audience personas.
  • Establish partnerships with cross-functional teams to ensure cohesive messaging and coordinated execution throughout the product launch and lifecycle.
Requirements
  • 7+ years of experience in marketing, with a focus on product marketing and go-to-market strategy.
  • Proven track record of developing and executing successful product marketing campaigns.
  • Excellent writing and content development skills, with the ability to craft compelling narratives and value propositions.
  • Strong strategic thinking and problem-solving skills, with the ability to drive cross-functional collaboration.
  • Experience working with cross-functional teams, including sales, corporate communications, legal, and engineering.
What We Offer

As a product marketing manager at Google, you'll have the opportunity to work on high-impact projects, collaborate with a talented team, and drive user growth and adoption. We offer a competitive salary range of $159,000-$239,000, plus bonus, equity, and benefits. Our salary ranges are determined by role, level, and location, and individual pay is determined by work location and additional factors.