SEO Associate
1 month ago
Kinship and Science & Diagnostics are divisions of Mars Petcare dedicated to creating a better world for pets. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.
This is a contract position through December 31, 2024, with the potential to extend or convert to full time.
Summary
Kinship's mission is to support, educate, and engage pet parents by providing expert advice, curated content, and 24/7 access to licensed veterinarians, nutrition, and behavior experts. Operating under a house-of-brands structure, Kinship is the force behind consumer-facing brands like Adopt-a-Pet, The Wildest, The Kin, and PetExec.
A dynamic SEO Coordinator is needed to optimize content readability, SEO health, user experience, and accessibility for The Wildest and Adopt-a-Pet. The ideal candidate should have a strong grasp on SEO practices, CMS experience, and excellent editorial and product management skills, with a passion for pets being a plus.
Responsibilities:
- Assist in managing SEO agency by analyzing and providing feedback on recommendations
- Work with internal teams to implement strategies and streamline communications
- Manage execution of workstreams for all SEO initiatives
- Monitor industry trends, analyze website data, and support backlink acquisition efforts
- Collaborate with marketing peers to align SEO strategies with business goals
- Prepare findings from analyses for internal stakeholders
Skills:
- 3-5 years of experience at a content site
- CMS experience preferred
- Strong foundation in SEO best practices, keyword research, and SERP evaluation
- Excellent writing, editing, and project management skills
- Ability to prioritize, multitask, and meet deadlines in a fast-paced environment
- Creative thinker with ideation skills to drive search traffic
COMPENSATION
The New York contract salary range for this position is $35-45 hourly, commensurate with experience. An equal opportunity employer, Kinship provides benefits like medical, dental, vision, 401k, pet benefits, unlimited PTO, and a hybrid work environment for Full-Time Employees.
Disclaimer:
Kinship is an equal opportunity employer and provides accommodations for applicants with disabilities. The company does not compensate search firms without a written agreement.
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