Product Marketing Manager

11 hours ago

Florham Park, New Jersey, United States Dun & Bradstreet Full time
Job Description

We are seeking a highly skilled Product Marketing Manager to lead the development and execution of go-to-market strategies for our digital marketing and advertising solutions.

As a Product Marketing Manager at Dun & Bradstreet, you will collaborate closely with product development, market planners, sales, and other teams to deliver on objectives linked to our core constituents: Our Team Members, Our Clients, and Our Shareholders.

  1. Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, solution enhancements, and ensure alignment with business unit objectives.
  2. Product Positioning: Create compelling messaging and positioning that resonates with prospects and clients and is differentiated in the market.
  3. Market Research: Conduct thorough and regular research on industries, key personas, and competitive landscapes to inform product development, messaging themes, and marketing strategies.
  4. Content and Sales Enablement: Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to communicate the value of our portfolio.
  5. Prospect and Customer Feedback: Regularly gather and analyze prospect and client feedback on our solutions to inform product roadmaps, messaging, and positioning.
  6. Collaboration: Work cross-functionally with leaders, stakeholders, and individual contributors across product management, market planning, marketing, operations, and sales teams to ensure seamless execution of initiatives.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4+ years of product marketing experience, preferably in digital marketing or advertising technology spaces or adjacent fields.
  • Self-starter and highly-motivated, results-driven, and detail-oriented.
  • Proven experience in developing and executing go-to-market strategies.
  • Strong understanding of digital marketing technologies and advertising solutions and vendors.
  • Excellent communication and presentation skills with the ability to distill technical information.
  • Strong analytic and critical thinking skills with the ability to interpret data, identify trends, and make data-informed decisions.

Benefits

  • Generous paid time off in the first year, increasing with tenure.
  • Up to 16 weeks of 100% paid parental leave after one year of employment.
  • Education assistance and extensive training resources.
  • Do Good Program: Paid volunteer days and donation matching.
  • Competitive 401(k) and Employee Stock Purchase Plan with company matching.
  • Health and wellness benefits, including discounted Wellhub membership rates.
  • Medical, dental, and vision insurance for you, spouse/partner, and dependents.

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