Product Marketing Manager

4 days ago


Florham Park, New Jersey, United States Dun & Bradstreet Full time

Job Title: Product Marketing Manager

About the Role:

We are seeking a highly motivated and experienced Product Marketing Manager to lead the development and execution of go-to-market strategies for our digital marketing and advertising solutions. As a key member of our team, you will collaborate closely with product development, market planners, sales, and other teams to deliver on objectives that benefit our stakeholders.

Key Responsibilities:

  • Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, solution enhancements, and ensure alignment with business unit objectives.
  • Product Positioning: Create compelling messaging and positioning that resonates with prospects and clients and is differentiated in the market.
  • Market Research: Conduct thorough and regular research on the industries, key personas, and competitive landscape to inform product development, messaging themes, and marketing strategies.
  • Content and Sales Enablement: Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to effectively communicate the value of our portfolio.
  • Prospect and Customer Feedback: Regularly gather and analyze prospect and client feedback on our solutions to inform product roadmap, messaging, and positioning.
  • Collaboration: Work cross-functionally with leaders, stakeholders, and individual contributors across product management, market planning, marketing, operations, and sales teams to ensure seamless execution of initiatives.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 4+ years of product marketing experience, preferably in the digital marketing or advertising technology space or in an adjacent field.
  • Self-starter and highly-motivated, results-driven, and detail-oriented.
  • Proven experience in developing and executing go-to-market strategies.
  • Strong understanding of digital marketing technologies and advertising solutions and vendors.
  • Excellent communication and presentation skills with the ability to distill technical information.
  • Strong analytic and critical thinking skills with the ability to interpret data, identify trends, and make data-informed decisions.
  • Experience using Salesforce CRM and Power BI tools is a plus.

Benefits:

  • Generous paid time off in your first year, increasing with tenure.
  • Up to 16 weeks 100% paid parental leave after one year of employment.
  • Education assistance and extensive training resources.
  • Do Good Program: Paid volunteer days & donation matching.
  • Competitive 401k & Employee Stock Purchase Plan with company matching.
  • Health & wellness benefits, including discounted Wellhub membership rates.
  • Medical, dental & vision insurance for you, spouse/partner & dependents.


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