CRM Marketing Manager, Home Entertainment

2 weeks ago

Ridgefield Park, New Jersey, United States Samsung Electronics America North America Full time
Job Title: CRM Marketing Manager, Home Entertainment

Join Samsung Electronics America, Inc. as a CRM Marketing Manager, Home Entertainment, and be part of a team that drives innovation and excellence in the consumer electronics industry.

About the Role:

We are seeking a highly skilled and experienced CRM Marketing Manager to lead the development and execution of CRM programs for our Home Entertainment category. As a key member of our marketing team, you will be responsible for building and maintaining relationships with cross-functional teams, driving sales, and creating breakthrough CRM programs.

Key Responsibilities:
  • Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories
  • Analyze post-campaign performance and provide actionable insights to inform future activations
  • Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy and content that drives traffic and conversions
  • Partner with corporate marketing team to ensure all documentation is complete and Home Entertainment campaigns are prioritized in the waterfall
  • Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time
  • Explore new ideas to find process efficiencies and offer forward-thinking solutions
  • Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
  • Manage weekly inputs to governance council, including campaign briefs, creative, and post-campaign analysis
  • QA and provide clear feedback on email proofs across multiple devices
  • Understand key product RTBs and nuances between models
  • Understand audience segmentation, data science modeling, and developing campaign audiences within a proprietary tool
  • Manage agency outputs for CRM creative, ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate
  • Partner with Digital team members to understand work streams for S.COM, social, and paid media to ensure cohesive messaging and best landing experiences for email communications
  • Collaborate with IMC and PM teams for creative feedback
  • Clearly communicate stakeholder feedback to agency partners
  • Share key activity updates as contributor of the weekly CRM share-out
Requirements:
  • Bachelor's degree in Marketing or a related business field and a minimum of 6+ years of relatable CRM work experience
  • Previous experience in a role where both strategy and business acumen were critical to driving results
  • Self-starter personality with a desire to learn and contribute
  • Great collaboration ability and advanced communication skills
  • Experience with advanced planning and organization to manage multiple campaigns and work streams at one time
  • Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
  • Knowledge of CRM principles and best practices, as well as basic understanding of Adobe Campaign Manager, JIRA/Confluence, and other data audience management systems
  • High proficiency in Microsoft Office, with an emphasis on quantitative analysis and presentation creation
  • Knowledge of Adobe XD and/or Figma is strongly preferred
What We Offer:

As a regular full-time employee, you will have access to a comprehensive benefits package, including medical, dental, vision, life insurance, 401(k), employee purchase program, tuition assistance, paid time off, student loan program, wellness incentives, and more. You will also be eligible for MBO bonus compensation, based on company, division, and individual performance.

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