Marketing Director

8 hours ago

San Francisco, California, United States Tatcha Full time
About Tatcha

Tatcha is a leading prestige skincare brand in the United States, founded by Victoria Tsai in 2009. Our brand is rooted in Japanese well-being philosophies and advanced by modern science. We are committed to our core values of integrity, innovation, and philanthropy, and partner with organizations like "Room to Read" to help make quality education accessible to all.

Job Description

We are seeking a highly skilled and experienced Director of North American Integrated Marketing to join our team. As a key member of our Brand Marketing team, you will be responsible for creating 360 North American Marketing strategies and plans that build brand awareness, drive sell-out, and increase market share.

Key Responsibilities
  • Develop and execute North American omni-channel marketing efforts, creating multi-channel campaigns that drive demand to meet retail sales expectations while delivering long-term brand objectives.
  • Lead the overall North American integrated marketing calendar, working cross-functionally across Global Brand Marketing, Product Marketing, Consumer Engagement, Retail, and Creative teams to deliver cohesive marketing plans that achieve company goals.
  • Bring in and leverage market research, consumer insights, and industry trends to inform campaign strategies, ensuring delivery of all campaigns on time and in full.
  • Lead brand partnerships that help fuel brand momentum and introduce Tatcha to new customers, including identifying partners and managing partnership execution.
  • Oversee concepting and execution of consumer events and experiential activations that support overall NA Marketing Calendar.
  • Build robust marketing performance measurement plans that enable real-time optimization of campaigns, and help manage the integrated marketing budget effectively to ensure optimal resource allocation and generate maximum ROI.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
  • Minimum of 10+ years of marketing experience or equivalent experience in integrated marketing, including managing creative, media, and communications agencies and overall marketing budgets.
  • Relevant experience with major beauty retailers across North America, including but not limited to Sephora and QVC.
  • General management mindset with the ability to manage brand-relevant initiatives that increase brand awareness, customer acquisition, and retention.
  • Excellent judgment, maturity, and decision-making skills with integrity and empathy.
  • Strong analytical skills and ability to leverage data to drive decision-making.
Competencies
  • High emotional intelligence and self-awareness, which encourages positive energy, passion, and fun throughout the organization.
  • Passionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership team.
  • Demonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of teamwork, innovation, entrepreneurial spirit, excellence, and philanthropy.
  • Able to manage and organize complexity across a wide range of stakeholders with clarity and purpose.
  • Creative and detail-oriented problem solver.

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