Marketing Insights Director
2 months ago
We are seeking a highly skilled Director of Marketing Insights & Advanced Analytics to join our Global Marketplace Insights team. As a key member of our team, you will play a critical role in driving the strategic direction and optimization of our marketing initiatives through data-driven decision-making.
Key Responsibilities:- Lead the generation and delivery of insights to inform marketing strategy & activations, using consumer and market data, measurement and analytics techniques, and data science.
- Drive improved marketing effectiveness and efficiency via advanced analytics tools.
- Inform development and evaluation of advertising campaigns.
- Lead social listening, leveraging social media tracking to inform and evaluate marketing and partnership strategies.
- Identify improved tools and ways of working to enable increased insight and actionability.
- 9+ years of experience in marketing insights and advanced analytics.
- Strong understanding of media mix modeling, incrementality testing, marketing spend optimization, and advanced analytics techniques.
- Experience with qualitative and quantitative research and applications across the consumer journey.
- Bachelor's degree or higher in relevant field: Business, Psychology, Analytics.
- Experience on the client side, ideally within FMCG or apparel industries, or as a consultant with a strong Insights organization.
- Competitive pay and incentive plans.
- A wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life.
Levi Strauss & Co. is an Equal Opportunity / Affirmative Action Employer. We are committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business.
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