Senior Marketing Manager

17 hours ago

Bloomington, Illinois, United States Capital One Full time
About the Role

We are seeking an experienced Senior Manager of Marketing Strategy to lead the development and delivery of strategic marketing plans, talent research, and market intelligence in alignment with priority business objectives.

The successful candidate will have a proven track record of influencing strategy and project direction, with expertise in building data-backed marketing strategies that drive results. They will be able to balance big-picture, strategic thinking with day-to-day collaboration with peers, partners, and senior leaders.

Key Responsibilities
  • Translate business objectives, audience insights, and market trends into cohesive go-to-market strategies
  • Leverage expertise across a variety of marketing channels and tactics to build data-backed marketing strategies that drive brand associations, generate leads, nurture prospects, and drive results throughout the audience journey
  • Build effective relationships with peers, partners, and leaders and work collaboratively toward common goals and priorities
  • Serve as a trusted advisor and thought partner, helping to drive forward business decisions, deliver key results, and lead an engaged, high-performing team
  • Use business insights to inform external research plans and market analysis that influence team strategies and business direction
  • Bring intent to action by gaining buy-in, building coalitions of diverse sets of resources to deliver, monitoring/reporting back on progress, and, at times, acting as proxy for key stakeholders
  • Facilitate defining business priorities and drive goal-setting efforts for the team, inclusive of cascading information through the organization, managing artifacts, and coordination of regular business reviews of key investments and initiatives
  • Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization, and coordination of work, deck building, meeting cadences, status reporting, meeting deadlines, and gathering input from and driving visibility across a variety of stakeholders
  • Quickly and thoughtfully respond to evolving business needs and new leader/associate insights, shifting strategies, roadmaps, and tactics as appropriate
  • Utilize data, feedback, and metrics to identify areas of opportunity and work with team and partner groups to continuously improve
About You

We are looking for a creative problem solver with the ability to connect teams, workstreams, and ideas. You will have a results-focused mindset, a passion for your work, and a commitment to developing and coaching a team. You will be an influential relationship builder excited about collaborating with clients and cross-functional teams.

You will have a strong understanding of the power of great branding and its ability to influence behavior, change perception, and build reputation. You will be an expert across a variety of marketing channels and tactics, with a proven track record of building data-backed marketing strategies that drive results.

Basic Qualifications
  • Bachelor's Degree or Military Experience
  • At least 7 years of experience in marketing strategy, with a marketing agency, or in a business management role or a combination
  • At least 3 years of People Management experience
Preferred Qualifications
  • 5+ years of experience in account management
  • 5+ years of experience leading highly-functioning teams
  • 5+ years of experience leading brand strategy and/or marketing planning
  • Prior Consumer Marketing Brand Activation experience
  • Experience with Agile methodologies

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