Digital Marketing Director
3 weeks ago
Position Summary:
Auxis is seeking a seasoned Marketing Manager to define and execute the marketing and lead generation strategy for their core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation.
The ideal candidate will work closely with the commercial and executive team to understand the company's positioning and go-to-market strategy, implementing marketing tactics to generate qualified sales leads in the United States.
Key responsibilities include content coordination and execution, as well as the successful management of digital marketing channels, including paid ads, SEO, website operations/UX, social media, and webinars.
Requirements
· BS/MS degree in marketing, business administration, or related field
· Fully Bilingual in English and Spanish
· 5+ years of experience in B2B digital marketing for a similar services company targeting CFOs, CIOs, and high-level executives in Finance and IT
· Proven track record of managing direct reports and agencies
· Strong analytical skills and data-driven thinking
· Experience leading and successfully managing digital marketing in B2B services companies
· Highly creative with experience identifying target audiences and devising content and digital campaigns
· Up-to-date with the latest trends and best practices in digital marketing and Account-Based Marketing (ABM)
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