Digital Marketing Strategist

2 hours ago

Reston, Virginia, United States Center for Child Protection Full time

Job Title: Digital Marketing Manager

Job Summary:

We are seeking a Digital Marketing Manager to execute the Center's digital marketing strategies, collaborate on content creation, manage, place and track paid and organic digital ad campaigns, build and execute our email marketing and optimize the Center's web presence to support various initiatives such as community engagement, donor development, and fundraising events.

The ideal candidate will have 5-7 years of recent hands-on digital marketing experience, proficiency in Google Analytics, Meta Ads Manager, email marketing, and experience in data tracking, data visualization and metrics reporting. Strong written and verbal communication skills, project management experience, and management/supervisory skills are also required.

Key Responsibilities:

Strategic Experience: Collaborate with Chief Marketing Officer and Marketing Managers to develop and implement the digital marketing strategy for multiple categories; community engagement, events/fundraising, direct service, donor development, etc.

Content Leadership: Oversee the creation of compelling content that tells our story, showcases impact, and inspires action. Lead the digital marketing calendar, guiding the production and placement of multimedia content (social posts, email, digital ads, video, blog and more) that resonates with our audience.

Social Media Strategy: Own our social media channels and calendar. Develop strategies to build an engaged community, grow followers, grow reach and expertly manage platforms like Facebook, Instagram, LinkedIn, YouTube and X. Create timely, relevant, and impactful content to foster deeper connections with our constituents.

Email & Automation: Design and manage single and automated email marketing workflows to engage a variety of audiences; parents/caretakers, donors, volunteers, and more. Ensure personalized and segmented communications that foster relationships and drive conversions.

SEO/SEM & Web Optimization: Lead efforts to optimize our website and online presence for search engines and user experience. Use data to continuously improve site navigation, content placement, and digital storytelling.

Paid Digital Campaigns: Launch and manage paid media campaigns, including Meta Ads, and other PPC platforms, to attract new supporters, volunteers, prevention training attendees and donors. Ensure campaigns are on-brand, cost-efficient, and delivering ROI.

Data & Analytics: Use analytics tools (Google Analytics, social media insights, etc.) to track, measure, and report on campaign performance and digital KPIs. Provide regular insights on engagement, reach, and growth, using data to inform future strategies.

Budget Management: Lead digital marketing budget planning and allocation to ensure the most impactful use of resources. Monitor spending and adjust as needed to maximize value.

Cross-Department Collaboration: Partner with multiple internal teams to ensure alignment and maximize marketing impact. Work with external vendors, agencies, and freelancers to supplement in-Center capacity.

Additionally:

Maintain a comprehensive knowledge of the mission, core values and vision of the organization and the children's advocacy model

Attend regular staff meetings and other community meetings as assigned

As needed, provide interview support services via program coverage and volunteer support

Follow Center policies and procedures at all times

Perform other duties as assigned

Physical Requirements:

Reaching --> Occasionally

Handling --> Occasionally

Typing --> Occasionally

Talking --> Frequently

Hearing --> Frequently

Near Acuity --> Frequently

Vision Accommodation --> Occasionally

Color Vision --> Occasionally

Field of Vision --> Occasionally

Strength: Light Work-Lift up to 20 pounds occasionally

Environmental Conditions:

Noise: 3 Moderate

Work Situations:

Dealing with people

Making Judgments/Decisions

FLSA Status: Non-Exempt

Equal Opportunity Employer

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required by their supervisor.

CACTX designates Children's Advocacy Centers as an essential employer.

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