Digital Marketing Strategist
4 weeks ago
The Marketing Manager will be responsible for developing and executing the marketing strategy for Auxis, focusing on core service lines such as Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation.
This role will involve close collaboration with the commercial and executive team to understand the company's positioning and go-to-market strategy, and to implement marketing tactics to generate qualified sales leads in the United States.
Key responsibilities will include content coordination and execution, as well as the management of digital marketing channels, including paid ads, SEO, website operations/UX, social media, and webinars.
This position will have two internal direct reports and a Digital Marketing Agency in Latin America with a team of 10+ dedicated employees, as well as a freelance graphic designer.
Requirements
· Bachelor's or Master's degree in marketing, business administration, or related field
· Fluent in English and Spanish
· 5+ years of experience in B2B digital marketing for a similar services company targeting CFOs, CIOs, and high-level executives in Finance and IT
· Proven experience managing direct reports and agencies
· Strong analytical skills and data-driven thinking
· Demonstrable experience leading and managing digital marketing in B2B services companies
· Highly creative with experience identifying target audiences and devising content and digital campaigns
· Up-to-date with the latest trends and best practices in digital marketing and Account-Based Marketing (ABM)
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