Digital Marketing Specialist

3 days ago


Reston, Virginia, United States NorthWing Digital Full time

NorthWing Digital is a cutting-edge digital marketing agency that empowers businesses to thrive in the online landscape. We're seeking a skilled Digital Marketing Specialist to join our team and drive success through innovative paid advertising strategies.

Key Responsibilities:

  • Develop and execute paid digital marketing campaigns on platforms like Google Ads, Meta, and LinkedIn to maximize reach and engagement.
  • Conduct in-depth keyword research and ad copywriting to craft compelling campaigns that resonate with target audiences.
  • Analyze campaign performance data to inform data-driven decisions and optimize results.
  • Design and implement audience segmentation and retargeting strategies to enhance campaign effectiveness.
  • Stay up-to-date on the latest digital marketing trends, platform updates, and emerging technologies to ensure our clients remain ahead of the curve.
  • Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives and drive meaningful results.

Requirements:

  • 3-5 years of experience in digital marketing, with a focus on paid media campaigns on platforms such as Google Ads and Meta.
  • Proven track record of managing and optimizing paid advertising campaigns to achieve desired outcomes.
  • Strong analytical skills and experience using data analysis tools to drive business decisions.
  • Excellent communication and teamwork skills, with the ability to work effectively in a dynamic environment.
  • Detail-oriented and passionate about creative problem-solving to drive campaign success.
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.


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