Digital Marketing Strategist
7 hours ago
Oversee Digital Marketing Strategy
We are seeking a seasoned Digital Marketing Strategist to spearhead the development and implementation of our company's digital marketing strategy. As a key member of our marketing team, you will be responsible for driving organic traffic and conversions, as well as contributing to content collaboration and outreach campaigns.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies across all channels, including content marketing, paid advertising, email marketing, social media, and blogging.
- Analyze web traffic metrics and suggest solutions to boost web traffic and online presence.
- Configure and run reports in Google Analytics to track performance and conversions.
- Create high-performing landing pages that educate customers and rank highly in Google Search results.
- Coordinate and run A/B tests for marketing campaigns and landing pages.
- Optimize our website and social media channels for usability and SEO.
- Perform quarterly content gap analysis and identify content needs.
- Develop a website and social media traffic plan with goals and benchmarks to meet.
- Track lead generation across content types and use data to inform future content decisions.
- Owning site traffic and conversion metrics, identifying trends, and refining overall marketing strategy.
Requirements
- 3+ years of digital marketing experience with a high-traffic website.
- 3+ years of experience with Google Analytics and digital marketing tools such as SEMrush, Moz, or Ahrefs.
- Self-driven individual who takes on new challenges and works hard.
- Exceptional writing background, ideally with experience as an Editor and working with a team of writers.
- Extensive experience with creative and powerful email marketing campaigns.
- Advanced-level experience with Pay Per Click advertising, including Facebook and Google Ads.
- Experience with building and optimizing landing pages and A/B testing.
- Advanced level experience with WordPress.
- Basic design skills, including experience with Sketch, InVision, and Canva.
- NICE TO HAVE: experience with HTML and CSS.
- NICE TO HAVE: any PR experience.
What We Offer
- Competitive salary with stock options.
- Ample opportunities for company-paid training and learning.
- Health insurance (Medical, Dental, and Vision).
- Great vacation policy and paid holidays.
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