Digital Marketing Strategist

7 hours ago


Reston, Virginia, United States VisaNation Full time

Oversee Digital Marketing Strategy

We are seeking a seasoned Digital Marketing Strategist to spearhead the development and implementation of our company's digital marketing strategy. As a key member of our marketing team, you will be responsible for driving organic traffic and conversions, as well as contributing to content collaboration and outreach campaigns.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies across all channels, including content marketing, paid advertising, email marketing, social media, and blogging.
  • Analyze web traffic metrics and suggest solutions to boost web traffic and online presence.
  • Configure and run reports in Google Analytics to track performance and conversions.
  • Create high-performing landing pages that educate customers and rank highly in Google Search results.
  • Coordinate and run A/B tests for marketing campaigns and landing pages.
  • Optimize our website and social media channels for usability and SEO.
  • Perform quarterly content gap analysis and identify content needs.
  • Develop a website and social media traffic plan with goals and benchmarks to meet.
  • Track lead generation across content types and use data to inform future content decisions.
  • Owning site traffic and conversion metrics, identifying trends, and refining overall marketing strategy.

Requirements

  • 3+ years of digital marketing experience with a high-traffic website.
  • 3+ years of experience with Google Analytics and digital marketing tools such as SEMrush, Moz, or Ahrefs.
  • Self-driven individual who takes on new challenges and works hard.
  • Exceptional writing background, ideally with experience as an Editor and working with a team of writers.
  • Extensive experience with creative and powerful email marketing campaigns.
  • Advanced-level experience with Pay Per Click advertising, including Facebook and Google Ads.
  • Experience with building and optimizing landing pages and A/B testing.
  • Advanced level experience with WordPress.
  • Basic design skills, including experience with Sketch, InVision, and Canva.
  • NICE TO HAVE: experience with HTML and CSS.
  • NICE TO HAVE: any PR experience.

What We Offer

  • Competitive salary with stock options.
  • Ample opportunities for company-paid training and learning.
  • Health insurance (Medical, Dental, and Vision).
  • Great vacation policy and paid holidays.


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