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Digital Marketing Strategist

1 month ago

Reston, Virginia, United States Addison Group Full time
Digital Marketing Strategist

This role is a 3-month contract with a hybrid schedule. The ideal candidate will have experience with email marketing (HubSpot, Mailchimp), Google Ads, CMS, and digital marketing tools (Google Analytics, SEO, Social Media platforms).

Key Responsibilities:

  • Develop and implement digital marketing strategies aligned with business goals.
  • Maintain, update, and optimize the company website for a seamless user experience.
  • Support SEO and SEM strategies to improve online visibility and drive targeted traffic.
  • Create, curate, and manage digital content across all platforms, ensuring it is engaging and on-brand.
  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Utilize digital analytics tools to track and report on key performance indicators, providing insights for improvement.
  • Assist in designing and implementing email marketing campaigns, including list segmentation and performance analysis.
  • Support the planning, execution, and optimization of online advertising campaigns.
  • Stay current with the latest digital marketing trends, tools, and best practices.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Communications, IT, or a related field.
  • 1-2 years of experience in digital marketing or a related role.
  • Basic proficiency in digital marketing tools and platforms.
  • Strong analytical and creative skills.
  • Excellent written and verbal communication skills.
  • Basic project management skills.
  • Understanding of AI applications in digital marketing.